Amazon seller API: who is behind a seller ID
Paste a seller ID like A263RIO308P3G8 or a seller page link. You get one row with the store name, the about text, the positive feedback percentage and the registered business details. One lookup costs €0.00015.
- per 1,000 calls
- €0.15
- per call
- €0.00015
- 0.015 cents
- rows per call
- up to 1
- per 1,000 rows
- ≈ €0.15
Turn a string of letters into a named store
An Amazon seller ID tells you nothing on its own. The Amazon seller API reads the seller's profile page and returns one row: store name, the about text the seller wrote, the positive feedback percentage and the business name and address the seller registered with Amazon. One lookup costs €0.00015, so checking 1,000 seller IDs costs €0.15. Save a watchlist of seller IDs once, and each lookup is stored in your Scrapewise account for the table, Excel, your AI assistant or the API.
The usual trigger is an unknown seller on your listing. You see it in the offers list, you don't recognize the ID, and you need a name before you can decide what to do. Look up every new ID the day it shows up and the cost is too small to count. 300 lookups a month cost €0.045.
This page is about one storefront. It doesn't list the seller's products. To see who sells a given ASIN, use the Amazon offers API, then bring the IDs here. Every source and its price per call is listed on the page with all data APIs and prices.
Who looks up Amazon sellers
Brand owners
You have an approved reseller list and an unknown ID just appeared on your listing. You need the store name and business details for your records and for a complaint to Amazon.
Wholesale buyers and suppliers
Before you open an account with a new reseller or buy liquidation stock from one, you check the feedback score and what they say about themselves.
Sellers watching rivals
You keep a list of the 20 stores you meet most often on your listings and re-check them monthly. A falling feedback score can mean they're struggling.
Agencies doing brand protection
You file cases for several brands. A dated row per seller, with name and business address, saves you copying profile pages by hand.
How a seller lookup works
Collect seller IDs
Take them from the Amazon offers API, the Sold by link or a seller page link, and paste one per line. Each seller ID is one call at €0.00015.
Run once or monthly
Run a list once, or schedule a monthly re-check for a watchlist. Every lookup is saved with its UTC date in your database.
Build your brand file
Download Excel for your records, pull rows by API, or ask your AI assistant: 'which sellers on my watchlist changed their rating since last month?' Rows are kept for 90 days, so export what a longer case needs.
Set it up once. The data keeps coming.
Save your search once and it runs by itself. Every run lands in your own Scrapewise database, and you pick how to read it.
Set it up once
Add your ASINs, keywords, places or apps to a scraper in the web app. New accounts get 5 free requests.
Runs on your schedule
Pick daily, weekly on the days you choose, every few days, or the first or last day of the month. Scheduled runs start at night, European time. Need it more often? Start runs from your own code.
Saved in your database
Each run adds dated rows, so this week sits next to last week. Rows are kept for 90 days.
Use it your way
Open the table in the web app and download the latest run as an Excel file. Ask your own AI assistant about it. Or pull the rows into your code with an API key.
Ask your AI assistant about your own data
Connect Claude Desktop, Claude Code or another MCP app with a read-only key. The assistant reads the rows you've already collected, at no extra cost on Scrapewise. With a full-access key it can start a run for you too.
- Which of my ASINs lost the Buy Box this week?
- Which competitor cut prices the most since Monday?
- Show the keywords where I dropped out of the top 10.
What you send and what comes back
You send an Amazon seller ID or seller page link. ZIP code and language are optional. You get one row for that seller. The business name and address columns hold what Amazon shows on the seller page.
- Amazon seller URL or seller IDrequired
A263RIO308P3G8 - ZIP / postcodeoptional
10001 - Languageoptional
EN
Up to 1 rows per call, 22 columns each
- sw status
- sw source url
- sw title
- sw external id
- sw id kind
- sw seller
- sw rating
- sw location
- sw fetched at
- seller_id
- name
- about
- +10 more, see all columns
Sample seller profiles
Real seller profiles from Amazon.com, collected on 16 September 2026. Store names of large businesses are real. Street addresses are fake for every seller, and so are business names that were a person's name. All columns the API returns are shown.
All 22 columns
- sw status
- sw source url
- sw title
- sw external id
- sw id kind
- sw seller
- sw rating
- sw location
- sw fetched at
- seller_id
- name
- about
- rating_positive_percentage
- business_details_business_name
- business_details_business_address[0]
- business_details_business_address[1]
- business_details_business_address[2]
- business_details_business_address[3]
- business_details_business_address[4]
- business_details_fields_business_address
- business_details_fields_business_name
- business_details_business_address[5]
sw status_sw_statusResult of this row: OK, no results, or an error | sw source url_sw_source_urlThe input you gave: a link, keyword or ID | sw title_sw_titleMain name of the item | sw external id_sw_external_idThe site's own ID for this item | sw id kind_sw_id_kindWhat kind of ID the external ID is | sw seller_sw_sellerWho sells or publishes it | sw rating_sw_ratingStar rating from 0 to 5 | sw location_sw_locationPlace the result is priced or ranked for | sw fetched at_sw_fetched_atWhen we collected this row (UTC) | seller_idseller_idSeller id | namenameName | aboutaboutAbout | rating_positive_percentagerating_positive_percentageRating positive percentage | business_details_business_namebusiness_details_business_nameBusiness details business name | business_details_business_address[0]business_details_business_address[0]Business details business address #1 | business_details_business_address[1]business_details_business_address[1]Business details business address #2 | business_details_business_address[2]business_details_business_address[2]Business details business address #3 | business_details_business_address[3]business_details_business_address[3]Business details business address #4 | business_details_business_address[4]business_details_business_address[4]Business details business address #5 | business_details_fields_business_addressbusiness_details_fields_business_addressBusiness details fields business address | business_details_fields_business_namebusiness_details_fields_business_nameBusiness details fields business name | business_details_business_address[5]business_details_business_address[5]Business details business address #6 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| OK | https://www.amazon.com/sp?seller=A263RIO308P3G8 | Goodwill Retail Services, Inc. | A263RIO308P3G8 | seller_id | Goodwill Retail Services, Inc. | 4.6 | RACINE, WI, 53406 | 2026-09-16T09:36:44Z | A263RIO308P3G8 | Goodwill Retail Services, Inc. | Goodwill is different from other mainstream retailers because of our mission and investment back into the communities in which we operate. Revenue from our retail operations and online sales fund Goodwill's mission of training and jobs for people with disabilities and disadvantages. | 92 | Goodwill Retail Services, Inc. | 1840 Commerce Park Dr | RACINE | WI | 53406 | US | 1840 Commerce Park Dr, RACINE, WI, 53406, US | Goodwill Retail Services, Inc. | |
| OK | https://www.amazon.com/sp?seller=A1PLZ0XYEJ6BC2 | Thomas Collectibles | A1PLZ0XYEJ6BC2 | seller_id | Thomas Collectibles | 4.7 | COLORADO SPRINGS, CO, 80927-4006 | 2026-09-16T09:37:21Z | A1PLZ0XYEJ6BC2 | Thomas Collectibles | Thomas Collectibles is committed to providing each customer with the highest standard of customer service. | 94 | Caleb Moreau Trading LLC | PO Box 4417 | COLORADO SPRINGS | CO | 80927-4006 | US | PO Box 4417, COLORADO SPRINGS, CO, 80927-4006, US | Caleb Moreau Trading LLC | |
| OK | https://www.amazon.com/sp?seller=A33Y0DFE3V2A2E | Goodwill of Central & Coastal Virginia | A33Y0DFE3V2A2E | seller_id | Goodwill of Central & Coastal Virginia | 4.8 | Richmond, VA, 23225-5707 | 2026-09-16T09:37:58Z | A33Y0DFE3V2A2E | Goodwill of Central & Coastal Virginia | As a seller of donated goods, we do not offer exchanges. | 96 | Goodwill of Central and Coastal Virginia, Inc. | 622 Harbor Way, Suite 210 | Richmond | VA | 23225-5707 | 622 Harbor Way, Suite 210, Richmond, VA, 23225-5707, US | Goodwill of Central and Coastal Virginia, Inc. | US | |
| OK | https://www.amazon.com/sp?seller=A39BCZUE6HSDDL | GREENWORLD BOOKS | A39BCZUE6HSDDL | seller_id | GREENWORLD BOOKS | 4.45 | ASBURY PARK, NJ, 07712 | 2026-09-16T09:38:35Z | A39BCZUE6HSDDL | GREENWORLD BOOKS | GREENWORLD BOOKS is committed to providing each customer with the highest standard of customer service. | 89 | GREENWORLD BOOKS LLC | 95 Mill Street | ASBURY PARK | NJ | 07712 | 95 Mill Street, ASBURY PARK, NJ, 07712, US | GREENWORLD BOOKS LLC | US | |
| OK | https://www.amazon.com/sp?seller=ADA4TVZMALFG4 | Hawking Books | ADA4TVZMALFG4 | seller_id | Hawking Books | 4.1 | EDGEWOOD, TX, 75117-0839 | 2026-09-16T09:39:12Z | ADA4TVZMALFG4 | Hawking Books | Hawking Books has been in business for more than a decade on Amazon selling books. We are dedicated to providing each customer with the highest standard of customer service. We are family owned and operated and offer extremely personalized service. Should anything go wrong with your order, please write to us and give us an opportunity to fix any issues before leaving Feedback or filing a claim. We promise to solve it without a hassle or inconvenience! We ship all our books via USPS within 24 hou...Hawking Books has been in business for more than a decade on Amazon selling books. We are dedicated to providing each customer with the highest standard of customer service. We are family owned and operated and offer extremely personalized service. Should anything go wrong with your order, please write to us and give us an opportunity to fix any issues before leaving Feedback or filing a claim. We promise to solve it without a hassle or inconvenience! We ship all our books via USPS within 24 hours of your order. Please note: for your protection, we ship all orders over $60 with signature confirmation. Please let us know if this is an issue for you and we will offer an alternate shipment method. We are always here to help and answer inquiries promptly. Thank you for shopping with Hawking Books! | 82 | Mateo Brooks Trading LLC | 3301 Industrial Blvd | EDGEWOOD | TX | 75117-0839 | US | 3301 Industrial Blvd, EDGEWOOD, TX, 75117-0839, US | Mateo Brooks Trading LLC |
Every Amazon seller column, explained
One row per seller. The sw columns match all other Scrapewise data APIs. For a seller profile, sw seller and sw title hold the store name, sw external id holds the seller ID and sw location holds the city, state and ZIP code from the business address. sw rating turns the positive feedback percentage into a 0 to 5 score, so 92% becomes 4.6.
Standard columns
The short version of the profile. Use sw rating to sort sellers next to star ratings from other sources, and sw fetched at as the date of your record.
- sw status
- sw source url
- sw title
- sw external id
- sw id kind
- sw seller
- sw rating
- sw location
- sw fetched at
Store profile
The seller ID, the store name buyers see, the about text the seller wrote and the positive feedback percentage. About text is often a return policy or a line about the business, such as a note that donated goods can't be exchanged.
- seller_id
- name
- about
- rating_positive_percentage
Business name and address
The business details Amazon shows on the seller page. The address comes both as separate lines (street, city, state, ZIP code, country) and as one full string. Handle them with care when you share a report.
- business_details_business_name
- business_details_fields_business_name
- business_details_fields_business_address
- business_details_business_address[0]
- business_details_business_address[1]
- business_details_business_address[2]
- business_details_business_address[3]
- business_details_business_address[4]
- business_details_business_address[5]
What sellers do with Amazon seller data
Identify unauthorized resellers
Run every unknown seller ID from your offers check through this lookup. Match the business name against your distributor list, then decide between a message, a test buy or a report.
Vet a seller before a deal
Check the positive feedback percentage before you buy from them or open a wholesale account. In our sample, scores ranged from 82% to 96%.
Keep a seller watchlist
Re-check your top 20 rival sellers every month and log the rating. A store that drops several points in a quarter is worth watching on your shared listings.
Build a brand protection case file
Save the store name, about text and business address with the date for each violation. Amazon asks for specifics, and a dated row gives you them.
Map stores behind several brands
Match seller IDs and business names across your category. Sometimes one company turns out to run several storefronts.
What seller lookups cost
New seller alerts for a brand
A cookware brand checks offers on 80 ASINs daily and looks up every new seller ID, about 10 a day. 300 lookups a month cost €0.045.
- calls per month
- 300
- cost per month
- €0.045
Monthly rival watchlist
A reseller re-checks the 150 stores that share their listings once a month and logs feedback changes. 150 calls cost €0.0225.
- calls per month
- 150
- cost per month
- €0.0225
One-off category map
An agency collects 5,000 seller IDs from offers on a client's category and looks each one up once to group stores by business name. 5,000 calls cost €0.75.
- calls per month
- 5,000
- cost per month
- €0.75
Why look sellers up this way
A dated record, not a screenshot
Each lookup is a row with a UTC time. Keep a history of a seller's name and rating in one sheet and sort it.
Built to pair with offers
The seller ID in every offers row goes straight into this lookup. Two cheap calls take you from an ASIN to a named business.
Sensitive details stay hidden until you need them
Business name and address columns start hidden, so a shared table or screen doesn't show them by accident.
Work out your lookup cost
Multiply seller IDs by checks per month. A watchlist of 200 sellers checked weekly is about 870 calls a month, or €0.13. Compare all data APIs
- Rows (up to)
- 1,000
- You pay
- €0.15
Frequently asked questions
From the sellerId column in the Amazon offers API, or from the seller link on any product page. The ID is the part after seller= in that link, for example A263RIO308P3G8.
Ready to pull Amazon data into your stack?
Look up your first sellers with 5 free requests. Then top up from €5 and pay €0.00015 per seller.