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Amazon Seller API

Amazon seller lookup API: business and contact details by seller ID

Paste the link to a seller's page on Amazon. You get one row with the store name, the about text, the feedback rating and the business details the seller publishes. On EU marketplaces that can include email, phone, VAT and trade register number. One lookup costs €0.00015.

AutomaticPaste an Amazon seller page link and we use this API for you.amazon.com/sp?seller=A263RIO308P3G8

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per 1,000 calls
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row per call
1
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≈ €0.15

Turn a string of letters into a named business

A seller name on a listing tells you little on its own. The Amazon seller API reads the seller's profile page and returns one row: store name, the about text the seller wrote, the positive feedback percentage and the business details the seller publishes. On EU marketplaces that can include email, phone, VAT number and trade register number. On amazon.de, 99.9% of the sellers in our September 2026 run had an email on their page. On the amazon.com seller pages we checked, you get the business name and address only. One lookup costs €0.00015, so checking 1,000 sellers costs €0.15. Save a watchlist of seller links once, and each lookup is stored in your Scrapewise account for the table, Excel, your AI assistant or the API.

The usual trigger is an unknown seller on your listing. You see it in the offers list, you don't recognize the ID, and you need a name before you can decide what to do. Look up every new ID the day it shows up and the cost is too small to count. 300 lookups a month cost €0.045.

This page is about one storefront. It doesn't list the seller's products. To see who sells a given product, paste its other sellers link and we use the Amazon offers API. Every source and its price per call is listed on the page with all data APIs and prices.

Seller contact details are an EU thing

Where the data comes from: every contact and company field is taken from the seller's own page on Amazon. We return what Amazon shows and add nothing from other sources. If a seller has not published an email, phone or VAT number there, that field stays empty, and we cannot guarantee that a field is filled. How often it is filled depends on the marketplace. On EU marketplaces sellers publish their business details on the seller page. EU law (the E-Commerce Directive, Article 5) asks online businesses established in the EU to give their name, address and email address and, where they have them, their trade register number and VAT number. Germany applies it through the Impressum duty in section 5 of its DDG. That fits what we measured: on amazon.de, 6,227 of 6,231 sellers (99.9%) had an email. On amazon.co.uk a business name, an address and a VAT number are common, but only 1,090 of 55,660 sellers (2.0%) had an email. On amazon.com the seller pages we checked show no email. Other marketplaces are not measured yet. This is business data, and this is not legal advice.

MarketplaceEmailPhoneVAT numberHow we know
amazon.de99.9% (6,227 of 6,231 sellers)99.9% (6,225 of 6,231 sellers)98.4% (6,129 of 6,231 sellers), counted from the standard and the German-labelled columnMeasured on 23 to 24 September 2026, 6,231 sellers
amazon.co.uk2.0% (1,090 of 55,660 sellers), written in the about text8.7% (4,815 of 55,660 sellers)79.4% (44,197 of 55,660 sellers)Measured on 23 to 24 September 2026, 55,660 sellers
amazon.comNone seenNone seenNone seen6 seller pages checked on 16 and 22 September 2026: business name and address only
amazon.frSeenSeenSeen, in the French-labelled columnNot measured yet. One seller checked on 6 October 2026, picked because it lists an email on amazon.de
amazon.itSeenSeen, in the Italian-labelled columnSeenNot measured yet. One seller checked on 6 October 2026, picked because it lists an email on amazon.de
amazon.esSeenSeenSeenNot measured yet. One seller checked on 6 October 2026, picked because it lists an email on amazon.de
Other marketplacesNot measured yetNot measured yetNot measured yetNot measured yet: amazon.nl, amazon.pl, amazon.se and the rest

Who looks up Amazon sellers

  • Brand owners

    You have an approved reseller list and an unknown ID just appeared on your listing. You need the store name and business details for your records and for a complaint to Amazon.

  • Wholesale buyers and suppliers

    Before you open an account with a new reseller or buy liquidation stock from one, you check the feedback score and what they say about themselves.

  • Sellers watching rivals

    You keep a list of the 20 stores you meet most often on your listings and re-check them monthly. A falling feedback score can mean they're struggling.

  • Agencies doing brand protection

    You file cases for several brands. A dated row per seller, with name and business address, saves you copying profile pages by hand.

How a seller lookup works

  1. Collect seller links

    On a product page, click the seller name under Sold by, copy the link from your browser and paste one per line. Each link is one call at €0.00015.

  2. Run once or monthly

    Run a list once, or schedule a monthly re-check for a watchlist. Every lookup is saved with its UTC date in your database.

  3. Build your brand file

    Download Excel for your records, pull rows by API, or ask your AI assistant: 'which sellers on my watchlist changed their rating since last month?' Rows are kept for 90 days, so export what a longer case needs.

Set it up once. The data keeps coming.

Save your search once and it runs by itself. Every run lands in your own Scrapewise database, and you pick how to read it.

  1. Set it up once

    Add your ASINs, keywords, places or apps to a scraper in the web app. New accounts get 5 free requests.

  2. Runs on your schedule

    Pick daily, weekly on the days you choose, every few days, or the first or last day of the month. Scheduled runs start at night, European time. Need it more often? Start runs from your own code.

  3. Saved in your database

    Each run adds dated rows, so this week sits next to last week. Rows are kept for 90 days.

  4. Use it your way

    Open the table in the web app and download the latest run as an Excel file. Ask your own AI assistant about it. Or pull the rows into your code with an API key.

Ask your AI assistant about your own data

Connect Claude Desktop or Claude Code with a read-only key. The assistant reads the rows you've already collected, at no extra cost on Scrapewise. With a full-access key it can start a run for you too.

  • Which of my ASINs lost the Buy Box this week?
  • Which competitor cut prices the most since Monday?
  • Show the keywords where I dropped out of the top 10.

What you send and what comes back

You paste the link to a seller's page on Amazon. The seller comes from the link. You get one row for that seller. The business details columns hold what the seller publishes on that page: name and address on every marketplace we checked, plus email, phone, VAT and trade register number where the seller publishes them, which is mostly on EU marketplaces.

You give
  • Link to the seller's page on Amazonrequired

    On a product page, click the seller name under "Sold by", then copy the address from your browser.

    https://www.amazon.com/sp?ie=UTF8&seller=A263RIO308P3G8&asin=0451524934&ref_=dp_merchant_link&isAmazonFulfilled=1
You get

1 row per call, 15 to 25 columns

  • sw status
  • sw source url
  • sw fetched at
  • seller_id
  • name
  • about
  • rating_positive_percentage
  • business_details_email
  • business_details_phone_number
  • business_details_vat_number
  • business_details_trade_register_number
  • business_details_business_type
  • +23 more, see all columns

Sample seller profiles from amazon.de, amazon.co.uk and amazon.com

Four real seller profiles: two from amazon.de and one from amazon.co.uk, collected on 6 October 2026, and one from amazon.com, collected on 16 September 2026. Store and company names are real, and all four are companies. We masked the emails, phone numbers, VAT and register numbers, replaced the street names, removed the names of directors and shortened the about texts. The API itself masks nothing. The amazon.de rows carry German-labelled columns. They were collected on 6 October 2026, one day before the API began to fill the standard company name, VAT and business type columns from those labels, so these three cells are empty in this sample.

4 sample rows, showing 15 of 35 columns seen across sample calls.

4 sample rows, showing 15 of 35 columns seen across sample calls.
sw status_sw_statusResult of this row: OK, no results, or an errorsw source url_sw_source_urlThe link you pasted for this requestsw fetched at_sw_fetched_atWhen we collected this row (UTC)seller_idseller_idThe seller ID from the link. Filled on every marketplace.namenameThe store name buyers see. Filled on every marketplace.aboutaboutThe text the seller wrote about the business. On amazon.de it is often the full Impressum.rating_positive_percentagerating_positive_percentageShare of positive feedback, in percent. It came back empty for both amazon.de sellers in our checks of 6 October 2026.business_details_emailbusiness_details_emailThe email address the seller publishes. 99.9% of amazon.de sellers had an email on their page in our September 2026 run. Empty on the amazon.com pages we checked.business_details_phone_numberbusiness_details_phone_numberThe phone number the seller publishes. 99.9% of amazon.de sellers had a phone number on their page in our September 2026 run. Empty on the amazon.com pages we checked.business_details_vat_numberbusiness_details_vat_numberThe VAT number. Usually filled on amazon.co.uk. For amazon.de it is copied from business_details_fields_UStID since 7 October 2026.business_details_trade_register_numberbusiness_details_trade_register_numberThe trade register number. Usually filled on amazon.de and amazon.co.uk. Empty on the amazon.com pages we checked.business_details_business_typebusiness_details_business_typeThe business type, for example a privately-owned business. Usually filled on amazon.co.uk. For amazon.de it is copied from business_details_fields_Geschäftsart since 7 October 2026.business_details_business_namebusiness_details_business_nameThe registered company name. Usually filled on amazon.co.uk and amazon.com. For amazon.de it is copied from business_details_fields_Geschäftsname since 7 October 2026.business_details_business_address[0]business_details_business_address[0]Business address, line 1. Filled on every marketplace we checked.business_details_business_address[1]business_details_business_address[1]Business address, line 2
OKhttps://www.amazon.de/sp?seller=A133RA3ZUAU4I72026-10-06T19:44:08ZA133RA3ZUAU4I7e-jokerAnschrift: etronixx Sales GmbH Musterstrasse 27 D-22549 Hamburg eMail: a***@example-shop.de Hotline Mo.-Fr. 10-15 Uhr Tel.: +49 / 40 / *** ** *** Sitz der Gesellschaft ist Hamburg registriert beim Amtsgericht Hamburg, HRB 78*** USt-IdNr.: DE8131***** Geschäftsführer: [name removed] ...a***@example-shop.de+49163*******HRB78***Musterstrasse 27Hamburg
OKhttps://www.amazon.de/sp?seller=A18KZ5Y7JZEYT02026-10-06T19:44:21ZA18KZ5Y7JZEYT0priz24Impressum Priz GmbH Beispielweg 180 22083 Hamburg Deutschland Telefon: +49-40-******** Mail: a***@example-store.de Geschäftsführer: [name removed] Handelsregister: Amtsgericht Hamburg, HRB 113*** Umsatzsteuer-Identifikationsnummer: DE2709***** ...a***@example-store.de+49 40 ********HRB113***Beispielweg 180Hamburg
OKhttps://www.amazon.co.uk/sp?seller=A1T3LFAER9LIT72026-10-06T19:44:22ZA1T3LFAER9LIT7Tooled-UpTooled-up® are committed to providing each customer with the highest standard of customer service. If you have any queries please feel free to contact us on 0208 *** **** Established in 1976 Trading Online since 1996 ...860208 *** ****GB2840*****12*****Privately-owned businessLee Industrial Ltd12 EXAMPLE ROAD12
OKhttps://www.amazon.com/sp?seller=A263RIO308P3G82026-09-16T09:36:44ZA263RIO308P3G8Goodwill Retail Services, Inc.Goodwill is different from other mainstream retailers because of our mission and investment back into the communities in which we operate. Revenue from our retail operations and online sales fund Goodwill's mission of training and jobs for people with disabilities and disadvantages.92Goodwill Retail Services, Inc.1840 Commerce Park DrRACINE

Every Amazon seller column, explained

One row per seller. seller_id holds the seller ID and name holds the store name. rating_positive_percentage is the positive feedback share, for example 92%. The business_details columns hold what the seller publishes: email, phone, VAT, register number, business type, name and address. Which of them are filled depends on the marketplace. Every business_details value is what the seller published on their Amazon page. We add nothing from other sources, and a field the seller left out stays empty. The sw columns (sw status, sw source url, sw fetched at) are on every row of every Scrapewise data API.

Standard columns

The quick checks for the profile. sw status tells you if the call worked and sw source url is the link you sent. Use sw fetched at as the date of your record.

  • sw status
  • sw source url
  • sw fetched at

Store profile

The seller ID, the store name buyers see, the about text the seller wrote and the positive feedback percentage. On amazon.de the about text is often the full Impressum, with address, phone and email written out. On amazon.co.uk the few emails we found were in this text. The rating was empty on both amazon.de rows of our sample.

  • seller_id
  • name
  • about
  • rating_positive_percentage

Email and phone

The seller's published email address and phone number. Filled on EU marketplaces, and strongest on amazon.de: 99.9% of 6,231 sellers had an email and 99.9% a phone number in our September 2026 run. On amazon.co.uk 8.7% of 55,660 sellers had a phone number, and the email column was empty: the few emails we found there were written in the about text. On the amazon.com pages we checked both were empty.

  • business_details_email
  • business_details_phone_number

Company name, VAT and register number

The registered company name, the business type (for example a privately-owned business), the VAT number and the trade register number. On amazon.co.uk about 96% of 55,660 sellers had a company name, a business type and a register number, and 79.4% had a VAT number. On amazon.de Amazon prints the company name, VAT number and business type under German labels. Since 7 October 2026 the API copies them into these standard columns when they would otherwise be empty, and the German-labelled columns below stay as well. On the amazon.com pages we checked only the company name was filled.

  • business_details_business_name
  • business_details_business_type
  • business_details_vat_number
  • business_details_trade_register_number

Business address

The registered address as separate lines: street, city, region, postcode and country code. The number of lines differs per seller, so the last ones can be empty. Filled on every marketplace we checked.

  • business_details_business_address[0]
  • business_details_business_address[1]
  • business_details_business_address[2]
  • business_details_business_address[3]
  • business_details_business_address[4]
  • business_details_business_address[5]

Labelled columns in English (amazon.co.uk, amazon.com)

Amazon prints each business detail with a label, and the API returns every label as its own column, named after the label. On amazon.co.uk and amazon.com the labels are English. The amazon.com pages we checked had only Business Name and Business Address.

  • business_details_fields_Business Name
  • business_details_fields_Business Type
  • business_details_fields_Business Address
  • business_details_fields_Customer Services Address
  • business_details_fields_Phone number
  • business_details_fields_Trade Register Number
  • business_details_fields_VAT Number

Labelled columns in German (amazon.de)

The same labels in German, as amazon.de prints them: Geschäftsname is the company name, Geschäftsart the business type, UStID the VAT number, Handelsregisternummer the trade register number, E-Mail the email address, Telefonnummer the phone number, Geschäftsadresse the business address and Kundendienstadresse the customer service address. Business-Verkäufer is a business seller label that came back empty in our sample. Other marketplaces use their own language, for example Numéro TVA on amazon.fr.

  • business_details_fields_Geschäftsname
  • business_details_fields_Geschäftsart
  • business_details_fields_UStID
  • business_details_fields_Handelsregisternummer
  • business_details_fields_E-Mail
  • business_details_fields_Telefonnummer
  • business_details_fields_Geschäftsadresse
  • business_details_fields_Kundendienstadresse
  • business_details_fields_Business-Verkäufer

What sellers do with Amazon seller data

01

Identify unauthorized resellers

Run every unknown seller ID from your offers check through this lookup. Match the business name against your distributor list, then decide between a message, a test buy or a report.

02

Reach the business behind an EU listing

On amazon.de the row carries the email and phone number the seller publishes, so your brand team can write to an unknown reseller directly instead of going through Amazon messaging.

03

Vet a seller before a deal

Check the positive feedback percentage, the business type and the VAT number before you buy from them or open a wholesale account.

04

Keep a seller watchlist

Re-check your top 20 rival sellers every month and log the rating. A store that drops several points in a quarter is worth watching on your shared listings.

05

Build a brand protection case file

Save the store name, about text and business address with the date for each violation. Amazon asks for specifics, and a dated row gives you them.

06

Map stores behind several brands

Match seller IDs, business names and VAT numbers across your category. Sometimes one company turns out to run several storefronts.

What seller lookups cost

  • New seller alerts for a brand

    A cookware brand checks offers on 80 ASINs daily and looks up every new seller ID, about 10 a day. 300 lookups a month cost €0.045.

    calls per month
    300
    cost per month
    €0.045

  • Monthly rival watchlist

    A reseller re-checks the 150 stores that share their listings once a month and logs feedback changes. 150 calls cost €0.0225.

    calls per month
    150
    cost per month
    €0.0225

  • One-off category map

    An agency collects 5,000 seller IDs from offers on a client's category and looks each one up once to group stores by business name. 5,000 calls cost €0.75.

    calls per month
    5,000
    cost per month
    €0.75

Why look sellers up this way

  • A dated record, not a screenshot

    Each lookup is a row with a UTC time. Keep a history of a seller's name and rating in one sheet and sort it.

  • Built to pair with offers

    The seller ID in every offers row goes straight into this lookup. Two cheap calls take you from an ASIN to a named business.

  • Every published detail in its own column

    What the seller page shows comes back as it is, with email, phone, VAT and register number where the seller publishes them. The API, the table, the Excel export and your AI assistant all read the same columns.

Work out your lookup cost

Multiply seller IDs by checks per month. A watchlist of 200 sellers checked weekly is about 870 calls a month, or €0.13. Compare all data APIs

Rows (up to)
1,000
You pay
€0.15

Related guides

FAQ

Frequently asked questions

From the sellerId column in the Amazon offers API, or from the seller link on any product page. The ID is the part after seller= in that link, for example A263RIO308P3G8.

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