Google Trends interest by region API: where one keyword is hot

The interest by region API scores one keyword in every region of a country, from 0 to 100. For the US you get about 51 rows, one for each state plus Washington DC. One call costs €0.0015, so 1,000 keywords cost €1.50. You'll find every other source on our all data APIs and prices page. Save the keyword once, and every run's region scores are stored in your Scrapewise account for the table, Excel, your AI assistant or the API.

The score is a share. 100 goes to the region where your keyword takes up the biggest slice of all searches, and the rest are scaled against it. In the sample below for "bitcoin" over 12 months, Wyoming scores 100, Nevada 46 and California 42. At the bottom of the same list, Mississippi and West Virginia sit at 20.

That's why a big state doesn't automatically win. California has far more people, but a smaller share of them search for bitcoin. For ad targeting and local stock, share is usually what you want: it tells you where the people who live there care most.

This page answers "where is my one product hot?" If you want to put two products or two brands against each other and see who wins each state, that's the compare regions API. Same price, different question.