[{"data":1,"prerenderedAt":87},["ShallowReactive",2],{"$fZ_79eWEE8GDbN4nZxijnPzwI4_vU9jyx3QtQq6-iP5Y":3},{"title":4,"date":5,"dateModified":5,"datePublished":6,"dateModifiedISO":6,"image":7,"content":8,"faq":9,"metaTitle":26,"metaDescription":27,"author":28,"authorBio":29,"authorLinkedin":30,"authorTitle":31,"authorPhoto":29,"lastReviewed":5,"researchBasis":32,"category":33,"readingTime":34,"related":35,"prev":51,"next":54,"toc":57,"takeaways":83},"What Is a Good Amazon Rating? 89% of Rated Products Score 4 Stars or More","25 Sep 2026","2026-09-25","/img/news/what-is-a-good-amazon-rating-2026.png","\u003Cp>A good Amazon rating in the UK is 4.4 stars or higher: that is the median, and 89% of the 182,700 rated products in our sample score 4 stars or more. The ratings were read from amazon.co.uk search results on 23 to 24 September 2026. Products with the biggest sales labels score higher still.\u003C/p>\n\u003Caside class=\"callout callout--note\">\u003Cspan class=\"callout__label\">Note\u003C/span>\u003Cp class=\"callout__body\">How we measured: a keyword-driven sample of 868 keywords, pages 1 to 7, taken at one point in time. Ratings are the star score shown in the search result, rounded to one decimal place. Products with no rating are left out of the rated base unless we say otherwise. Amazon's "bought in past month" labels are rounded minimums. You will find the full method in the \u003Ca href=\"/blogs/amazon-uk-marketplace-report-2026\">Amazon UK marketplace statistics 2026\u003C/a> report, and the legal side in \u003Ca href=\"/blogs/is-price-scraping-legal-eu-2026\">is price scraping legal in the EU\u003C/a>.\u003C/p>\u003C/aside>\n\u003Ch2 id=\"how-amazon-uk-star-ratings-are-spread\">How Amazon UK Star Ratings Are Spread\u003C/h2>\n\u003Cp>Most products on Amazon UK sit in a narrow band near the top of the scale. Of 182,700 rated products:\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Rating band\u003C/th>\n\u003Cth>Share of rated products\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>4.0 stars or more\u003C/td>\n\u003Ctd>89%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>4.5 stars or more\u003C/td>\n\u003Ctd>48.4%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Under 3.5 stars\u003C/td>\n\u003Ctd>3.5%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Median rating\u003C/td>\n\u003Ctd>4.4 stars\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cp>The median is 4.4. On Amazon UK, 4 stars is below the median. The bottom of the scale is nearly empty: only 3.5% of rated products score under 3.5 stars.\u003C/p>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/what-is-a-good-amazon-rating-2026-chart-1.png\" alt=\"Column chart: 89% of 182,700 rated Amazon UK products score 4 stars or more, and the median rating is 4.4.\">\u003Cfigcaption>Scrapewise analysis of amazon.co.uk, 23-24 Sep 2026\u003C/figcaption>\u003C/figure>\n\u003Caside class=\"callout callout--tip\">\u003Cspan class=\"callout__label\">Tip\u003C/span>\u003Cp class=\"callout__body\">The ratings in this chart came from the \u003Ca href=\"/scrapers/amazon-search\">Amazon Search API\u003C/a>, which returns each product's star rating and review count straight from the search results page.\u003C/p>\u003C/aside>\n\u003Cp>If we include products with no rating at all, the share at 4.0 or more falls to 82.8% of all 197,022 products. Many unrated products may simply be new or slow-selling listings, so they pull the total down without saying much about quality.\u003C/p>\n\u003Caside class=\"article__usecase-card\">\u003Cdiv class=\"article__usecase-label\">Related use case\u003C/div>\u003Ch3 class=\"article__usecase-title\">E-commerce market research\u003C/h3>\u003Cp class=\"article__usecase-blurb\">Size categories, track assortments, and monitor trends with structured data.\u003C/p>\u003Ca class=\"article__usecase-link\" href=\"/use-cases/ecommerce-market-research\">See how it works →\u003C/a>\u003C/aside>\u003Ch2 id=\"so-what-counts-as-a-good-rating\">So What Counts as a Good Rating?\u003C/h2>\n\u003Cp>Given how the ratings are spread, it helps to think in bands relative to the median rather than in absolute stars. A score that sounds high on a five-point scale can still be ordinary on Amazon UK, because almost everyone scores high.\u003C/p>\n\u003Cul>\n\u003Cli>4.5 stars or more is strong. 48.4% of rated products reach it, and it sits above the median.\u003C/li>\n\u003Cli>4.4 stars is typical. It is the median itself.\u003C/li>\n\u003Cli>4.0 to 4.3 stars is below the median. It is still positive, but a shopper comparing listings in one search will often see higher scores nearby.\u003C/li>\n\u003Cli>Under 3.5 stars is rare. Only 3.5% of rated products score this low, so such a score stands out next to almost any competitor.\u003C/li>\n\u003C/ul>\n\u003Ch2 id=\"ratings-rise-with-sales-labels\">Ratings Rise With Sales Labels\u003C/h2>\n\u003Cp>Amazon shows a "bought in past month" label on products above its sales thresholds. We grouped rated products by that label and measured the share with 4 stars or more in each group.\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Sales label\u003C/th>\n\u003Cth>Share with 4+ stars (rated)\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>No label\u003C/td>\n\u003Ctd>85.8%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>50+ bought\u003C/td>\n\u003Ctd>91.6%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>100+ to 400+ bought\u003C/td>\n\u003Ctd>95.0%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>500+ to 900+ bought\u003C/td>\n\u003Ctd>97.3%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>1K+ to 4K+ bought\u003C/td>\n\u003Ctd>98.4%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>5K+ bought\u003C/td>\n\u003Ctd>99.1%\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/what-is-a-good-amazon-rating-2026-chart-2.png\" alt=\"Bar chart: 99.1% of rated Amazon UK products labelled 5K+ bought in the past month score 4 stars or more, against 85.8% of rated products with no sales label.\">\u003Cfigcaption>Scrapewise analysis of amazon.co.uk, 23-24 Sep 2026\u003C/figcaption>\u003C/figure>\n\u003Cp>The top group is small. Rated products labelled 5K+ bought in past month have a median rating of 4.6 stars and a median of 6,800 reviews.\u003C/p>\n\u003Cp>This is a correlation, not proof that ratings drive sales. It may run both ways. A well-rated product may sell more, and a product that sells more collects more reviews, which can steady its score. A snapshot cannot separate these effects.\u003C/p>\n\u003Caside class=\"article__inline-cta\">\u003Cp class=\"article__inline-cta-text\">Try ScrapeWise on your own URL. \u003Cstrong>Your first 5 requests are free.\u003C/strong>\u003C/p>\u003Ca class=\"article__inline-cta-btn\" href=\"https://portal.scrapewise.ai/login\" target=\"_blank\" rel=\"noopener\">Start Free →\u003C/a>\u003C/aside>\u003Ch2 id=\"why-a-perfect-score-deserves-a-second-look\">Why a Perfect Score Deserves a Second Look\u003C/h2>\n\u003Cp>A 5.0 rating looks like the best possible result, but on Amazon UK it usually means very few reviews. The 10,831 products at exactly 5.0 have a median of 2 reviews. That is why the number of reviews matters as much as the score, and why we covered it separately in \u003Ca href=\"/blogs/is-5-stars-on-amazon-trustworthy-2026\">is 5 stars on Amazon trustworthy\u003C/a>.\u003C/p>\n\u003Cp>The same logic applies to sellers. A seller's feedback score is a different measure from a product's star rating, and it has its own quirks, which we look at in \u003Ca href=\"/blogs/is-100-positive-feedback-amazon-good-2026\">is perfect positive feedback on Amazon good\u003C/a>.\u003C/p>\n\u003Ch2 id=\"two-things-that-blur-the-picture\">Two Things That Blur the Picture\u003C/h2>\n\u003Cp>Star ratings look precise, but two habits of the site make them less exact than the decimal suggests.\u003C/p>\n\u003Cp>The first is variant pooling. Amazon often shows one rating for a whole family of variants, such as every colour or size of the same product. A rating on a single listing can therefore carry reviews written about a different variant. Our data cannot measure how common that is, so we treat each rating as Amazon displays it.\u003C/p>\n\u003Cp>The second is rounding. The score we read is the one shown in search results, rounded to one decimal place, and large review counts are also shown rounded. That is fine for comparing bands, and it is why we avoid claims finer than one decimal place.\u003C/p>\n\u003Cp>Neither issue changes what the shopper sees. Pooled or not, the rating is the number shown next to the competitors, and it is the number that makes a 4.2 look weak or not.\u003C/p>\n\u003Ch2 id=\"how-to-benchmark-your-own-rating\">How to Benchmark Your Own Rating\u003C/h2>\n\u003Cp>A marketplace-wide median is a starting point. The comparison that matters is with the products a shopper sees next to yours. A simple way to set it up:\u003C/p>\n\u003Col>\n\u003Cli>List the searches that matter. Use the keywords that bring you sales, plus a few where you want to appear.\u003C/li>\n\u003Cli>Collect the results pages. Record rating, review count and position for each product.\u003C/li>\n\u003Cli>Find the median rating per search. Your target is that median, not the marketplace figure of 4.4.\u003C/li>\n\u003Cli>Check again on a schedule. A monthly run is a reasonable start, and a sudden drop is worth catching early.\u003C/li>\n\u003C/ol>\n\u003Ch2 id=\"what-it-means-for-sellers-and-brands\">What It Means for Sellers and Brands\u003C/h2>\n\u003Cul>\n\u003Cli>Set the bar at 4.4, not 4.0. On Amazon UK a 4.0 product sits below the median, and shoppers compare it with the listings around it.\u003C/li>\n\u003Cli>Judge the rating in its search. Compare your score with the products in the same search, not with the whole marketplace.\u003C/li>\n\u003Cli>Read the review count next to the score. A 4.6 with thousands of reviews and a 5.0 with two are not the same signal.\u003C/li>\n\u003Cli>Notice small drops. A fall from 4.5 to 4.3 moves a product from above the median to below it. That is worth knowing the week it happens, not the quarter after.\u003C/li>\n\u003C/ul>\n\u003Cp>For more on turning competitor data into margin decisions, see \u003Ca href=\"/blogs/beyond-price-tracking-competitor-data-ecommerce-margins-2026\">beyond price tracking\u003C/a>.\u003C/p>\n\u003Ch2 id=\"how-we-collected-this-data\">How We Collected This Data\u003C/h2>\n\u003Cp>Both tables in this post rest on one Scrapewise data API, the \u003Ca href=\"/scrapers/amazon-search\">Amazon Search API\u003C/a>. It read the search results for our 868 keywords, pages 1 to 7, and for each product returned the star rating, the review count, the price, the page position and the "bought in past month" label. The Amazon Search API is priced at €0.00015 per call (€0.15 per 1,000 calls), with results delivered through the REST API or a CSV/Excel export. \u003Ca href=\"https://portal.scrapewise.ai/login?utm_source=scrapewise_blog&utm_medium=referral&utm_campaign=amazon_uk_2026&utm_content=what-is-a-good-amazon-rating-2026\">Register here\u003C/a> to set your ratings against the products in your own searches.\u003C/p>\n\u003Cp>The rest of the study, from price endings to seller countries, is in the \u003Ca href=\"/blogs/amazon-uk-marketplace-report-2026\">Amazon UK Marketplace Report 2026\u003C/a>.\u003C/p>\n\u003Cp>Is your 4.3 above or below the median in your own search? A new account comes with 5 free requests, which is enough to find out for one keyword. \u003Ca href=\"https://portal.scrapewise.ai/login?utm_source=scrapewise_blog&utm_medium=referral&utm_campaign=amazon_uk_2026&utm_content=what-is-a-good-amazon-rating-2026\">Get started\u003C/a>, or read \u003Ca href=\"/pricing\">pricing\u003C/a> first.\u003C/p>\n",{"title":10,"description":11,"badge":12,"benefits":13},"Frequently asked questions","What is a good Amazon rating? Answers from our Amazon UK snapshot of 23 to 24 September 2026.","FAQ",[14,17,20,23],{"title":15,"description":16},"What is a good Amazon rating?","On Amazon UK, 4.4 stars is the median for rated products, so 4.5 or more is strong. 89% of 182,700 rated products in our snapshot score 4 stars or more.",{"title":18,"description":19},"Is a 4-star rating good on Amazon?","It is positive but below the median. The median rated product on Amazon UK scores 4.4 stars, so a 4.0 product usually sits next to higher-rated listings in the same search.",{"title":21,"description":22},"Do higher-rated products sell more on Amazon?","They go together in our data. 99.1% of rated products labelled 5K+ bought in past month score 4 stars or more, against 85.8% of rated products with no sales label. That is a correlation, not proof of cause.",{"title":24,"description":25},"How rare are low ratings on Amazon UK?","Very rare. Only 3.5% of rated products in our snapshot score under 3.5 stars.","What Is a Good Amazon Rating? UK Data From 182,700 Products","89% of 182,700 rated Amazon UK products score 4 stars or more and the median is 4.4. What counts as a good rating. Amazon UK, Sept 2026 data.","Raivo Kartau",null,"https://www.linkedin.com/in/raivo-kartau","Founder","Scrapewise snapshot of amazon.co.uk, 23 to 24 September 2026: 197,022 products from 868 keywords, collected with the Scrapewise Amazon Search API. Aggregates only.","Market Intelligence",6,[36,41,46],{"slug":37,"title":38,"image":39,"date":5,"category":33,"excerpt":40},"amazon-buy-box-competition-uk-2026","Amazon Buy Box Competition: 72% of Listings With Offer Data Have One Seller","/img/news/amazon-buy-box-competition-uk-2026.png","Of Amazon UK products with offer data, 72.1% had one seller and 3.6% had 10+. Crowded listings show sales labels more often. Amazon UK, Sept 2026 data.",{"slug":42,"title":43,"image":44,"date":5,"category":33,"excerpt":45},"amazon-price-difference-between-sellers-2026","Price Gaps Between Amazon Sellers: The Dearest Offer Asks a Median 1.34x the Cheapest on Multi-Offer Products","/img/news/amazon-price-difference-between-sellers-2026.png","On Amazon UK products with competing offers, the dearest seller asks a median 1.34x the cheapest, and 1.53x in Beauty. Amazon UK, Sept 2026 data.",{"slug":47,"title":48,"image":49,"date":5,"category":33,"excerpt":50},"amazon-product-title-length-2026","Amazon UK Product Title Length: The Typical Title Runs 107 Characters","/img/news/amazon-product-title-length-2026.png","The median Amazon UK product title is 107 characters; page 1 titles are shorter at 98. Buzzwords and stale years too. Amazon UK, Sept 2026 data.",{"slug":52,"title":53},"worst-rated-products-amazon-uk-2026","The Worst Rated Products on Amazon UK: Only 49.5% of Rated Posture Correctors Reach 4 Stars",{"slug":55,"title":56},"uk-vs-chinese-sellers-amazon-by-category-2026","UK vs Chinese Sellers on Amazon: Where Each Leads, Category by Category",[58,62,65,68,71,74,77,80],{"level":59,"text":60,"id":61},2,"How Amazon UK Star Ratings Are Spread","how-amazon-uk-star-ratings-are-spread",{"level":59,"text":63,"id":64},"So What Counts as a Good Rating?","so-what-counts-as-a-good-rating",{"level":59,"text":66,"id":67},"Ratings Rise With Sales Labels","ratings-rise-with-sales-labels",{"level":59,"text":69,"id":70},"Why a Perfect Score Deserves a Second Look","why-a-perfect-score-deserves-a-second-look",{"level":59,"text":72,"id":73},"Two Things That Blur the Picture","two-things-that-blur-the-picture",{"level":59,"text":75,"id":76},"How to Benchmark Your Own Rating","how-to-benchmark-your-own-rating",{"level":59,"text":78,"id":79},"What It Means for Sellers and Brands","what-it-means-for-sellers-and-brands",{"level":59,"text":81,"id":82},"How We Collected This Data","how-we-collected-this-data",[84,85,86],"89% of 182,700 rated Amazon UK products score 4 stars or more.","The median rated product scores 4.4 stars, so a 4.0 rating sits below the median.","Rated products labelled 5K+ bought in past month have a median of 4.6 stars.",1790325248153]