[{"data":1,"prerenderedAt":81},["ShallowReactive",2],{"$f08c6WzCJ0Dt1XgbjLFuRDS4ApdVcuojoGA9Gieg92mA":3},{"title":4,"date":5,"dateModified":5,"datePublished":6,"dateModifiedISO":6,"image":7,"content":8,"faq":9,"metaTitle":26,"metaDescription":27,"author":28,"authorBio":29,"authorLinkedin":30,"authorTitle":31,"authorPhoto":29,"lastReviewed":5,"researchBasis":32,"category":33,"readingTime":34,"related":35,"prev":51,"next":54,"toc":57,"takeaways":77},"UK vs Chinese Sellers on Amazon: Where Each Leads, Category by Category","25 Sep 2026","2026-09-25","/img/news/uk-vs-chinese-sellers-amazon-by-category-2026.png","\u003Cp>In the UK vs Chinese sellers question on Amazon, the category decides the answer: UK-based sellers hold 48.3% of single-seller listings in Health and Supplements, while sellers with a China address hold 59.7% in Office and Stationery and 59.5% in Arts, Crafts and Music. We checked single-seller listings in a snapshot of amazon.co.uk taken on 23 to 24 September 2026.\u003C/p>\n\u003Caside class=\"callout callout--note\">\u003Cspan class=\"callout__label\">Note\u003C/span>\u003Cp class=\"callout__body\">How we measured: a keyword-driven sample of 868 keywords, pages 1 to 7, taken at one point in time. Seller country means the declared business address on the seller profile. Amazon's "bought in past month" labels are rounded minimums, and we capture about 11 sellers per product at most. Full method in the \u003Ca href=\"/blogs/amazon-uk-marketplace-report-2026\">Amazon UK Marketplace Report 2026\u003C/a>. For the legal side, see \u003Ca href=\"/blogs/is-price-scraping-legal-eu-2026\">is price scraping legal in the EU\u003C/a>.\u003C/p>\u003C/aside>\n\u003Ch2 id=\"the-data\">The Data\u003C/h2>\n\u003Cp>This post looks only at single-seller listings: products where one seller holds the listing, so the listing has one clear seller country. There are 141,582 of them in our sample. On each one, we took the seller's declared business address and grouped the results by category.\u003C/p>\n\u003Cp>Two details shape the numbers. Listings where Amazon is the only seller count as their own group, Amazon, not as UK-based sellers. And we left out 14,923 products from one large account whose seller profile was missing from our seller file, because no seller country could be set for them. Multi-seller listings are out too, since one listing can carry sellers from several countries.\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Category\u003C/th>\n\u003Cth>UK-based sellers' share\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>Health and Supplements\u003C/td>\n\u003Ctd>48.3%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Garden and Outdoor\u003C/td>\n\u003Ctd>39.3%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Home and Cleaning\u003C/td>\n\u003Ctd>33.1%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Baby\u003C/td>\n\u003Ctd>31.8%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Electronics and Computing\u003C/td>\n\u003Ctd>14.5%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Arts, Crafts and Music\u003C/td>\n\u003Ctd>12.5%\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/uk-vs-chinese-sellers-amazon-by-category-2026-chart-1.png\" alt=\"Bar chart: UK-based sellers hold 48.3% of single-seller listings in Health & Supplements, the highest share, and 12.5% in Arts, Crafts & Music, the lowest.\">\u003Cfigcaption>Scrapewise analysis of amazon.co.uk, 23-24 Sep 2026\u003C/figcaption>\u003C/figure>\n\u003Caside class=\"callout callout--tip\">\u003Cspan class=\"callout__label\">Tip\u003C/span>\u003Cp class=\"callout__body\">Each bar joins two scrapers: the \u003Ca href=\"/scrapers/amazon-offers\">Amazon Offers API\u003C/a> showed which products had one seller, and the \u003Ca href=\"/scrapers/amazon-seller\">Amazon Seller API\u003C/a> returned that seller's declared business address.\u003C/p>\u003C/aside>\n\u003Cp>The spread is wide. In health, UK-based sellers hold 48.3% of single-seller listings. In crafts, they hold one listing in eight.\u003C/p>\n\u003Caside class=\"article__usecase-card\">\u003Cdiv class=\"article__usecase-label\">Related use case\u003C/div>\u003Ch3 class=\"article__usecase-title\">E-commerce market research\u003C/h3>\u003Cp class=\"article__usecase-blurb\">Size categories, track assortments, and monitor trends with structured data.\u003C/p>\u003Ca class=\"article__usecase-link\" href=\"/use-cases/ecommerce-market-research\">See how it works →\u003C/a>\u003C/aside>\u003Ch2 id=\"where-sellers-based-in-china-lead\">Where Sellers Based in China Lead\u003C/h2>\n\u003Cp>Sellers with a declared China address lead in categories full of small, standard goods. On single-seller listings they hold 59.7% of Office and Stationery, 59.5% of Arts, Crafts and Music and 55.4% of Electronics and Computing. In Health and Supplements, the same group holds 26.7%.\u003C/p>\n\u003Cp>The pattern is stronger at keyword level. We compared 636 searches with enough single-seller listings to measure, and 403 of them have a majority of those listings held by sellers based in China or Hong Kong. The top of that list is hobby kits and small parts:\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Search keyword\u003C/th>\n\u003Cth>Share held by sellers based in China or Hong Kong\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>model kit\u003C/td>\n\u003Ctd>94.4%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>diamond painting\u003C/td>\n\u003Ctd>94.0%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>paint by numbers\u003C/td>\n\u003Ctd>93.9%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>jewellery findings\u003C/td>\n\u003Ctd>92.4%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>heat shrink\u003C/td>\n\u003Ctd>91.9%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>embroidery kit\u003C/td>\n\u003Ctd>91.1%\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cp>These have something in common. One design often comes in many colours and sizes, and shoppers search for the product type rather than a brand name.\u003C/p>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/uk-vs-chinese-sellers-amazon-by-category-2026-chart-2.png\" alt=\"Bar chart: China and Hong Kong-based sellers hold 94.4% of single-seller model kit listings and 94.0% of diamond painting listings, but 0.0% of whey protein listings.\">\u003Cfigcaption>Scrapewise analysis of amazon.co.uk, 23-24 Sep 2026\u003C/figcaption>\u003C/figure>\n\u003Ch2 id=\"where-uk-sellers-lead-health-and-supplements\">Where UK Sellers Lead: Health and Supplements\u003C/h2>\n\u003Cp>At the other end of the chart sit supplements. On single-seller listings, sellers based in China or Hong Kong hold 0.0% of whey protein, 0.0% of vegan protein, 0.5% of zinc supplements and 0.9% of vitamin D3. UK-based sellers hold 48.3% of the whole Health and Supplements category.\u003C/p>\n\u003Cp>This is also a category that sells. 48.8% of health products show a "bought in past month" label, against 36.6% across the whole sample, and the category sold at least 3.03 million units a month. The median health product costs £16.69.\u003C/p>\n\u003Cp>Vitamins carry a sales label on 96.6% of listings. Few products are bought quite so dutifully.\u003C/p>\n\u003Cp>Why do supplements lean UK? Likely reasons include the rules on food supplement labelling, and the weight shoppers put on brands they recognise. The data shows the pattern, not which reason matters most. For how grey market sellers show up in regulated categories, see our guide to \u003Ca href=\"/blogs/gray-market-monitoring-pharma-beauty-auto-parts-2026\">grey market monitoring\u003C/a>.\u003C/p>\n\u003Caside class=\"article__inline-cta\">\u003Cp class=\"article__inline-cta-text\">Try ScrapeWise on your own URL. \u003Cstrong>Your first 5 requests are free.\u003C/strong>\u003C/p>\u003Ca class=\"article__inline-cta-btn\" href=\"https://portal.scrapewise.ai/login\" target=\"_blank\" rel=\"noopener\">Start Free →\u003C/a>\u003C/aside>\u003Ch2 id=\"why-the-country-totals-mislead\">Why the Country Totals Mislead\u003C/h2>\n\u003Cp>The headline seller count can mislead. Across every seller profile we collected, 55.5% declare a China address, and on single-seller listings as a whole, China-based sellers hold 49% of listings against 27.4% for UK-based sellers. Our post on \u003Ca href=\"/blogs/amazon-uk-sellers-by-country-2026\">Amazon UK sellers by country\u003C/a> covers those totals.\u003C/p>\n\u003Cp>Those totals hide two different markets. Sellers based in China or Hong Kong dominate hobby kits and small parts. UK-based sellers lead in supplements and hold far bigger shares in garden and home than in crafts. A seller deciding where to compete should start from the category and leave the national total aside.\u003C/p>\n\u003Cp>Price does not divide them either. In a like-for-like test within the same keyword, sellers based in China or Hong Kong and UK-based sellers had median prices 3% apart. The full test is in our post asking \u003Ca href=\"/blogs/are-chinese-sellers-cheaper-amazon-uk-2026\">are Chinese sellers cheaper on Amazon\u003C/a>.\u003C/p>\n\u003Cp>Country here always means the declared business address on the seller profile. It says where a business is registered. It does not say where a product was made, where it ships from or who owns the brand.\u003C/p>\n\u003Ch2 id=\"what-it-means-for-sellers-and-brands\">What It Means for Sellers and Brands\u003C/h2>\n\u003Cp>\u003Cstrong>Know which market your category is.\u003C/strong> A UK brand in supplements competes mostly with other UK-based sellers. A UK seller of craft kits competes mostly with sellers based in China or Hong Kong. Pricing, sourcing and listing tactics that work in one may not carry over to the other.\u003C/p>\n\u003Cp>Use keyword-level data before you launch. Category shares hide big swings: two searches in the same category can have very different seller mixes. A search where most listings come from one seller group tells you who sets the price level.\u003C/p>\n\u003Cp>Brands in regulated categories should watch who else lists their products. A category with a clear seller profile makes unusual sellers easier to spot. Our guide to \u003Ca href=\"/blogs/competitor-assortment-gap-analysis-2026\">competitor assortment gap analysis\u003C/a> shows how to map rivals by category.\u003C/p>\n\u003Cp>Track the mix over time. A category where UK-based sellers hold a large share today can shift as new sellers arrive, and one snapshot cannot show the direction. Re-running the same searches every month shows whether a category is tilting.\u003C/p>\n\u003Cp>Keep quality out of it. The data says nothing about product quality by seller country. It shows who holds which listings.\u003C/p>\n\u003Cp>For the whole dataset, see our \u003Ca href=\"/blogs/amazon-uk-marketplace-report-2026\">Amazon UK marketplace statistics\u003C/a> report.\u003C/p>\n\u003Ch2 id=\"how-we-collected-this-data\">How We Collected This Data\u003C/h2>\n\u003Cp>Seller mix by category takes three steps, and each one is a Scrapewise scraper. The \u003Ca href=\"/scrapers/amazon-search\">Amazon Search API\u003C/a> went through 868 amazon.co.uk searches, seven results pages each, and returned every product with its keyword, price, rating and "bought in past month" label. The \u003Ca href=\"/scrapers/amazon-offers\">Amazon Offers API\u003C/a> returned the sellers on each product, which is how we found the single-seller listings. The \u003Ca href=\"/scrapers/amazon-seller\">Amazon Seller API\u003C/a> returned each seller's declared business address from the public profile; we publish only aggregates, never seller names.\u003C/p>\n\u003Cp>All three cost €0.00015 per call, or €0.15 per 1,000 calls, and you can pull the results through the REST API or a CSV/Excel export. \u003Ca href=\"https://portal.scrapewise.ai/login?utm_source=scrapewise_blog&utm_medium=referral&utm_campaign=amazon_uk_2026&utm_content=uk-vs-chinese-sellers-amazon-by-category-2026\">Create an account\u003C/a> to map the seller mix in your own categories.\u003C/p>\n\u003Cp>Want to know who holds the listings in your own searches? The first 5 free requests are enough to try it, and then you pay as you go. \u003Ca href=\"https://portal.scrapewise.ai/login?utm_source=scrapewise_blog&utm_medium=referral&utm_campaign=amazon_uk_2026&utm_content=uk-vs-chinese-sellers-amazon-by-category-2026\">Sign up here\u003C/a> or compare \u003Ca href=\"/pricing\">pricing\u003C/a>.\u003C/p>\n",{"title":10,"description":11,"badge":12,"benefits":13},"Frequently asked questions","UK vs Chinese sellers on Amazon: who leads which category? Answers from our Amazon UK snapshot of 23 to 24 September 2026.","FAQ",[14,17,20,23],{"title":15,"description":16},"Do UK or Chinese sellers lead on Amazon UK?","It depends on the category. On single-seller listings, UK-based sellers hold 48.3% of Health and Supplements, while sellers with a China address hold 59.7% of Office and Stationery and 59.5% of Arts, Crafts and Music.",{"title":18,"description":19},"Which Amazon UK searches are led by sellers based in China or Hong Kong?","Hobby kits and small parts. On single-seller listings, sellers based in China or Hong Kong hold 94.4% of model kits, 94.0% of diamond painting and 93.9% of paint by numbers. Of 636 searches we compared, 403 have a majority from that group.",{"title":21,"description":22},"Who sells supplements on Amazon UK?","For the supplement searches we checked, almost none are sellers based in China or Hong Kong. On single-seller listings, sellers based in China or Hong Kong hold 0.0% of whey protein, 0.5% of zinc supplements and 0.9% of vitamin D3, and UK-based sellers hold 48.3% of the health category.",{"title":24,"description":25},"What does seller country mean in this data?","It is the declared business address on the public seller profile. It shows where a business is registered, not where a product was made or shipped from, and it says nothing about product quality.","UK vs Chinese Sellers on Amazon: Category by Category","UK-based sellers hold 48.3% of single-seller health listings; China-based sellers lead office and crafts. Amazon UK, Sept 2026 data.","Raivo Kartau",null,"https://www.linkedin.com/in/raivo-kartau","Founder","Scrapewise snapshot of amazon.co.uk, 23 to 24 September 2026: 197,022 products from 868 keywords, 55,660 public seller profiles from a wider 1,068-keyword pass, and 541,697 offer rows collected, 494,447 after removing repeat fetches, all gathered with the Scrapewise Amazon Search, Offers and Seller APIs. Aggregates only.","Market Intelligence",6,[36,41,46],{"slug":37,"title":38,"image":39,"date":5,"category":33,"excerpt":40},"amazon-buy-box-competition-uk-2026","Amazon Buy Box Competition: 72% of Listings With Offer Data Have One Seller","/img/news/amazon-buy-box-competition-uk-2026.png","Of Amazon UK products with offer data, 72.1% had one seller and 3.6% had 10+. Crowded listings show sales labels more often. Amazon UK, Sept 2026 data.",{"slug":42,"title":43,"image":44,"date":5,"category":33,"excerpt":45},"amazon-price-difference-between-sellers-2026","Price Gaps Between Amazon Sellers: The Dearest Offer Asks a Median 1.34x the Cheapest on Multi-Offer Products","/img/news/amazon-price-difference-between-sellers-2026.png","On Amazon UK products with competing offers, the dearest seller asks a median 1.34x the cheapest, and 1.53x in Beauty. Amazon UK, Sept 2026 data.",{"slug":47,"title":48,"image":49,"date":5,"category":33,"excerpt":50},"amazon-product-title-length-2026","Amazon UK Product Title Length: The Typical Title Runs 107 Characters","/img/news/amazon-product-title-length-2026.png","The median Amazon UK product title is 107 characters; page 1 titles are shorter at 98. Buzzwords and stale years too. Amazon UK, Sept 2026 data.",{"slug":52,"title":53},"what-is-a-good-amazon-rating-2026","What Is a Good Amazon Rating? 89% of Rated Products Score 4 Stars or More",{"slug":55,"title":56},"selling-pet-food-on-amazon-uk-2026","Selling Pet Food on Amazon UK: Cat Food Sells at Least 458,000 Units a Month",[58,62,65,68,71,74],{"level":59,"text":60,"id":61},2,"The Data","the-data",{"level":59,"text":63,"id":64},"Where Sellers Based in China Lead","where-sellers-based-in-china-lead",{"level":59,"text":66,"id":67},"Where UK Sellers Lead: Health and Supplements","where-uk-sellers-lead-health-and-supplements",{"level":59,"text":69,"id":70},"Why the Country Totals Mislead","why-the-country-totals-mislead",{"level":59,"text":72,"id":73},"What It Means for Sellers and Brands","what-it-means-for-sellers-and-brands",{"level":59,"text":75,"id":76},"How We Collected This Data","how-we-collected-this-data",[78,79,80],"On single-seller listings, UK-based sellers hold 48.3% of Health and Supplements, their strongest category, but 12.5% of Arts, Crafts and Music.","Of 636 searches we compared on single-seller listings, 403 have a majority from sellers based in China or Hong Kong.","On single-seller listings, sellers based in China or Hong Kong hold 0.0% of whey protein and 0.9% of vitamin D3.",1790325248141]