[{"data":1,"prerenderedAt":93},["ShallowReactive",2],{"$fUB-LnmGsVOkwJN2je8sb4WqzVigm8B5dEjo3waEWIZ4":3},{"title":4,"date":5,"dateModified":5,"datePublished":6,"dateModifiedISO":6,"image":7,"content":8,"faq":9,"metaTitle":29,"metaDescription":30,"author":31,"authorBio":32,"authorLinkedin":33,"authorTitle":34,"authorPhoto":35,"lastReviewed":32,"noindex":36,"researchBasis":32,"category":37,"readingTime":38,"related":39,"prev":56,"next":32,"toc":57,"takeaways":86,"videos":87},"Is MAP Pricing Legal in the EU? RRP, UVP and What Brands Can Actually Monitor (2026)","14 Nov 2026","2026-11-14","/img/news/map-pricing-legal-eu-2026.png","\u003Cp>Your US team has a MAP policy. Retailers who advertise below the minimum price lose co-op money or get their supply cut. Now the European sales director wants the same thing for Germany, Sweden and the Netherlands, and someone asks whether that is even allowed.\u003C/p>\n\u003Cp>The short answer is no. MAP pricing is not legal in the EU or the UK in the form US brands use it. Agreeing or imposing a minimum resale price, and that includes a minimum advertised price, is treated as resale price maintenance (RPM). EU rules call it a "hardcore" restriction, so the block exemption doesn't cover the agreement. What you can do is publish a recommended retail price (RRP, or UVP in Germany), set a maximum price, and monitor where retailers actually sell.\u003C/p>\n\u003Cp>This guide covers what the rules say, six enforcement cases from 2019 to 2026, and what a brand team can safely track. It is a summary for brand and pricing managers, not legal advice.\u003C/p>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/map-pricing-legal-eu-2026.png\" alt=\"MAP pricing in the EU: what brands can and cannot do with retailer prices\">\u003Cfigcaption>MAP pricing in the EU and UK: allowed, risky and hardcore practices\u003C/figcaption>\u003C/figure>\n\u003Ch2 id=\"what-is-map-pricing\">What is MAP pricing?\u003C/h2>\n\u003Cp>MAP pricing (minimum advertised price) is a policy where a brand tells retailers the lowest price they may show in ads, on product pages or on comparison sites. Retailers can often still sell for less at checkout. In the US, brands usually enforce MAP one-sidedly, by cutting supply or marketing funds. In Europe, that model runs into competition law.\u003C/p>\n\u003Cp>The idea behind MAP is to protect brand image and stop a price war between your own retailers. Those are fair goals. The problem in Europe is the method.\u003C/p>\n\u003Caside class=\"article__usecase-card\">\u003Cdiv class=\"article__usecase-label\">Related use case\u003C/div>\u003Ch3 class=\"article__usecase-title\">Competitor price tracking\u003C/h3>\u003Cp class=\"article__usecase-blurb\">Competitor prices from the shops you name, once a day at most, matched to your SKUs. Pay per page, no per-SKU fees.\u003C/p>\u003Ca class=\"article__usecase-link\" href=\"/use-cases/competitor-price-tracking\">See how it works →\u003C/a>\u003C/aside>\u003Ch2 id=\"is-map-pricing-legal-in-the-eu\">Is MAP pricing legal in the EU?\u003C/h2>\n\u003Cp>No. In the EU, a minimum advertised price is treated as an indirect form of resale price maintenance, which is a hardcore restriction under the Vertical Block Exemption Regulation. That means no block exemption applies and fines can be large. Recommended and maximum resale prices are allowed, as long as they don't turn into a minimum in practice.\u003C/p>\n\u003Cp>The rules come from the \u003Ca href=\"https://eur-lex.europa.eu/eli/reg/2022/720/oj\">Vertical Block Exemption Regulation (EU) 2022/720\u003C/a>, which has applied since 1 June 2022, and the Commission's guidelines that go with it. Law firm K&L Gates summed up the new rules in May 2022: it "remains illegal and very high risk in the European Union and United Kingdom to agree a minimum or fixed resale price", and this "also includes prescribing a minimum advertised price". The same \u003Ca href=\"https://www.klgates.com/Extra-Extra-Read-All-About-ItFinal-European-and-UK-Brand-Distribution-Rules-Published-5-13-2022\">K&L Gates briefing\u003C/a> notes that recommended or maximum resale prices are acceptable, but pressure on retailers to stick to the RRP is unlawful RPM.\u003C/p>\n\u003Cp>The UK left the EU, but its own rules, the Vertical Agreements Block Exemption Order, treat minimum resale prices the same way. National authorities enforce the rules too: the Bundeskartellamt in Germany, Konkurrensverket in Sweden, the ACM in the Netherlands and the CMA in the UK.\u003C/p>\n\u003Ch2 id=\"what-is-the-difference-between-map-rrp-and-uvp\">What is the difference between MAP, RRP and UVP?\u003C/h2>\n\u003Cp>An RRP (recommended retail price) is a suggestion that the retailer is free to ignore. UVP (unverbindliche Preisempfehlung) is the German name for the same thing; the word "unverbindlich" means non-binding. MAP is a floor. The legal line is simple: a recommendation is fine, a floor is not, whatever you call it.\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Practice\u003C/th>\n\u003Cth>What it means\u003C/th>\n\u003Cth>Status in the EU and UK\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>RRP / UVP\u003C/td>\n\u003Ctd>A suggested price the retailer may ignore\u003C/td>\n\u003Ctd>Allowed\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Maximum resale price\u003C/td>\n\u003Ctd>A ceiling the retailer may not go above\u003C/td>\n\u003Ctd>Allowed, if it doesn't act as a fixed price\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Monitoring retailer prices\u003C/td>\n\u003Ctd>Collecting public prices to see the market\u003C/td>\n\u003Ctd>Allowed in itself\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Minimum advertised price (MAP)\u003C/td>\n\u003Ctd>A floor on the price retailers may show\u003C/td>\n\u003Ctd>Hardcore RPM\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Minimum resale price or "target price"\u003C/td>\n\u003Ctd>A floor on the selling price\u003C/td>\n\u003Ctd>Hardcore RPM\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Pressure to stay at RRP\u003C/td>\n\u003Ctd>Warnings, slower deliveries, lost bonuses\u003C/td>\n\u003Ctd>Turns an RRP into RPM\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cp>The Dutch competition authority put it plainly in its Samsung decision: "Monitoring online retail prices by suppliers is, in and of itself, allowed", and suppliers can give "non-binding price recommendations" (\u003Ca href=\"https://www.acm.nl/en/publications/acm-fines-samsung-over-39-million-euros-influencing-online-prices-television-sets\">ACM, September 2021\u003C/a>). The trouble starts when monitoring leads to a phone call that asks a retailer to raise its price.\u003C/p>\n\u003Caside class=\"article__inline-cta\">\u003Cp class=\"article__inline-cta-text\">Try ScrapeWise on your own URL. \u003Cstrong>Your first 5 requests are free.\u003C/strong>\u003C/p>\u003Ca class=\"article__inline-cta-btn\" href=\"https://portal.scrapewise.ai/register\">Start Free →\u003C/a>\u003C/aside>\u003Ch2 id=\"what-happened-to-brands-that-enforced-minimum-prices-in-euro\">What happened to brands that enforced minimum prices in Europe?\u003C/h2>\n\u003Cp>Since 2019, authorities in the UK, the Netherlands, Germany, Sweden and the EU have fined brands for minimum resale prices; the Swedish fine was later set aside on appeal. In five of the six cases the brand monitored retailer prices, then pushed retailers who went below the price it wanted. The monitoring was not the offence. The pressure was.\u003C/p>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/map-pricing-legal-eu-2026-fig1.png\" alt=\"Six European resale price maintenance cases from 2019 to 2026, with fines\">\u003Cfigcaption>European resale price maintenance cases, 2019 to 2026\u003C/figcaption>\u003C/figure>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Year\u003C/th>\n\u003Cth>Authority\u003C/th>\n\u003Cth>Brand\u003C/th>\n\u003Cth>Fine\u003C/th>\n\u003Cth>What the brand did\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>2019\u003C/td>\n\u003Ctd>CMA (UK)\u003C/td>\n\u003Ctd>Casio\u003C/td>\n\u003Ctd>£3.7m\u003C/td>\n\u003Ctd>Set minimum online prices for digital pianos and keyboards, 2013 to 2018\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>2020\u003C/td>\n\u003Ctd>CMA (UK)\u003C/td>\n\u003Ctd>Fender\u003C/td>\n\u003Ctd>£4.5m\u003C/td>\n\u003Ctd>Required guitars to be sold at or above a minimum price, 2013 to 2018\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>2021\u003C/td>\n\u003Ctd>ACM (Netherlands)\u003C/td>\n\u003Ctd>Samsung\u003C/td>\n\u003Ctd>over €39m\u003C/td>\n\u003Ctd>Used web crawlers on retailers' TV prices and urged them to raise prices, 2013 to 2018\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>2023\u003C/td>\n\u003Ctd>Konkurrensverket (Sweden)\u003C/td>\n\u003Ctd>Tapwell\u003C/td>\n\u003Ctd>SEK 16.9m (set aside on appeal, June 2026)\u003C/td>\n\u003Ctd>Minimum selling price for online retailers, with warnings to those below it\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>2024\u003C/td>\n\u003Ctd>Bundeskartellamt (Germany)\u003C/td>\n\u003Ctd>AVM\u003C/td>\n\u003Ctd>nearly €16m\u003C/td>\n\u003Ctd>"Target prices" with six electronics retailers, checked with software\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>2025\u003C/td>\n\u003Ctd>European Commission\u003C/td>\n\u003Ctd>Gucci, Chloé, Loewe\u003C/td>\n\u003Ctd>over €157m\u003C/td>\n\u003Ctd>Stopped retailers deviating from RRPs and set maximum discounts, 2015 to 2023\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cp>A few details stand out.\u003C/p>\n\u003Cp>\u003Cstrong>Monitoring shows up in five of the six cases.\u003C/strong> The CMA says Casio "used price monitoring software to monitor online prices in real time" (\u003Ca href=\"https://www.gov.uk/government/case-studies/why-we-fined-casio-37-million-for-breaking-competition-law\">CMA case study\u003C/a>). Samsung used web crawlers. The Bundeskartellamt says AVM staff "continuously monitored the retailers' end consumer prices using in-store research and online price comparison services" and, from mid-2019 at the latest, specialised software (\u003Ca href=\"https://bundeskartellamt.de/SharedDocs/Meldung/EN/Pressemitteilungen/2024/02_07_2024_AVM.html\">Bundeskartellamt, 2 July 2024\u003C/a>).\u003C/p>\n\u003Cp>\u003Cstrong>An RRP can become the floor.\u003C/strong> In the AVM case, the "target prices" sat between the recommended retail price and the retailer's purchase price. In the fashion case, the Commission found that Gucci, Chloé and Loewe stopped retailers from deviating from recommended retail prices, maximum discount rates and set sale periods. Gucci's share was €119.7 million, Chloé's €19.7 million and Loewe's €18 million, according to the \u003Ca href=\"https://transition-pathways.europa.eu/retail/policy/commission-fines-fashion-brands-gucci-chloe-and-loewe-over-eu157-million\">EU Retail Platform summary of the decision\u003C/a> (November 2025).\u003C/p>\n\u003Cp>\u003Cstrong>"Recommendation" is not a shield.\u003C/strong> The ACM chair said that "under the pretense of 'price recommendations'", Samsung made sure retailers raised their prices to the level it wanted.\u003C/p>\n\u003Cp>\u003Cstrong>Fender tried not to write things down.\u003C/strong> The CMA says some Fender staff deliberately recorded as little as possible in writing (\u003Ca href=\"https://www.gov.uk/government/news/guitar-maker-fined-4-5m-for-illegally-preventing-price-discounts\">CMA, January 2020\u003C/a>). It did not help.\u003C/p>\n\u003Ch2 id=\"does-the-swedish-tapwell-ruling-change-the-rules\">Does the Swedish Tapwell ruling change the rules?\u003C/h2>\n\u003Cp>No. In June 2026, Sweden's Patent and Market Court of Appeal set aside the SEK 16.9 million fine on Tapwell, because Konkurrensverket had not proven an agreement with retailers. The ruling is about evidence, not about whether minimum prices are allowed. Minimum resale prices are still a hardcore restriction in Sweden.\u003C/p>\n\u003Cp>The original decision from December 2023 said Tapwell had a policy with a minimum selling price that retailers were not allowed to undercut, and that it monitored compliance and warned retailers who went below it (\u003Ca href=\"https://www.konkurrensverket.se/en/news/the-swedish-competition-authority-fines-hvac-company-for-price-fixing/\">Konkurrensverket, December 2023\u003C/a>). The appeal court found there was not enough evidence of an agreement. Konkurrensverket's director general said the ruling "means that very high evidential standards apply" (\u003Ca href=\"https://www.konkurrensverket.se/en/news/2026/patent-and-market-court-of-appeal-overturns-decision-against-hvac-companyny-sida/\">Konkurrensverket, 30 June 2026\u003C/a>).\u003C/p>\n\u003Cp>For a Nordic brand, the lesson is not "the risk went away". The case ran from a public decision in December 2023, through the Patent and Market Court, which upheld it in March 2025, to a final ruling against the authority in June 2026. Any pricing policy that names a floor is a risk, whatever the final ruling.\u003C/p>\n\u003Ch2 id=\"what-can-brands-legally-monitor-in-europe\">What can brands legally monitor in Europe?\u003C/h2>\n\u003Cp>Brands can collect public retailer prices, compare them with their RRP, spot unauthorised sellers and track stock moving between markets. They can publish an RRP or a maximum price. What they can't do is use that data to push a retailer's price up, through warnings, slower deliveries, lost bonuses or by telling one retailer what another plans to charge.\u003C/p>\n\u003Cp>In practice, that leaves a lot of useful work:\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Where you sit against your RRP.\u003C/strong> Compare each retailer's price with your UVP or RRP on idealo in Germany, Prisjakt and PriceRunner in the Nordics, and the retailers' own sites. Use it to plan your own pricing, promotions and RRP changes.\u003C/li>\n\u003Cli>\u003Cstrong>Unauthorised sellers.\u003C/strong> If you run a selective distribution system, find sellers who aren't in it. Our post on \u003Ca href=\"/blogs/gray-market-monitoring-tools-european-brands-2026\">grey market monitoring for European brands\u003C/a> covers this.\u003C/li>\n\u003Cli>\u003Cstrong>Stock moving across borders.\u003C/strong> A price that is 20% below RRP in one country may point to parallel imports, not a discounting retailer. That is a supply chain question.\u003C/li>\n\u003Cli>\u003Cstrong>Content and listing errors.\u003C/strong> Wrong pictures, old product names and missing specs can be raised with retailers without touching price.\u003C/li>\n\u003Cli>\u003Cstrong>Your own channels.\u003C/strong> Your webshop, your marketplace accounts and your outlet are yours to price.\u003C/li>\n\u003C/ul>\n\u003Cp>The ACM's Samsung decision also says that suppliers who tell retailers about the planned prices of other retailers "go too far". So keep the monitoring data inside your own team. Don't share one retailer's prices with another.\u003C/p>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/map-pricing-legal-eu-2026-fig2.png\" alt=\"Example RRP deviation report for a brand: retailer prices against RRP, illustrative data\">\u003Cfigcaption>Example RRP deviation report, illustrative data\u003C/figcaption>\u003C/figure>\n\u003Ch2 id=\"how-should-a-brand-set-up-rrp-monitoring-without-the-legal-r\">How should a brand set up RRP monitoring without the legal risk?\u003C/h2>\n\u003Cp>Decide what the data is for before you collect it: your own pricing, RRP reviews, unauthorised sellers and grey market. Write down that sales teams will not contact retailers about their prices. Then collect retailer and comparison-site prices on a fixed schedule, match them to your SKUs, and review the gaps internally.\u003C/p>\n\u003Cp>A simple setup looks like this:\u003C/p>\n\u003Col>\n\u003Cli>\u003Cstrong>List the products and shops.\u003C/strong> Start with your top 50 SKUs and the retailers and comparison sites that matter in each market.\u003C/li>\n\u003Cli>\u003Cstrong>Match on EAN.\u003C/strong> Most branded products carry an EAN, so matching each listing to your SKU is mostly mechanical. Check pack sizes and bundles by hand.\u003C/li>\n\u003Cli>\u003Cstrong>Record the evidence.\u003C/strong> Keep the date, the shop, the price, shipping and a link. You need this for grey market work, and it shows what the data was used for.\u003C/li>\n\u003Cli>\u003Cstrong>Read it as a market view.\u003C/strong> Ask "where does our product sit?" and "is our RRP still realistic?" Don't ask "who do we call?"\u003C/li>\n\u003Cli>\u003Cstrong>Keep sales and legal aligned.\u003C/strong> Agree once, in writing, what the data may be used for and who may see it, so the file doesn't go back and forth between sales, key account managers and legal before anyone acts.\u003C/li>\n\u003C/ol>\n\u003Cp>This short demo shows one way to pull the shops and prices listed for a product on idealo.de into a table, which is the raw material for an RRP check.\u003C/p>\n\u003Cfigure class=\"article-video\">\u003Cdiv class=\"article-video__frame\">\u003Ciframe src=\"https://www.youtube-nocookie.com/embed/4vyH-OPEF0s\" title=\"ScrapeWise MCP Connector: AI-Ready Product Data in 75 Seconds\" loading=\"lazy\" allow=\"accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C/iframe>\u003C/div>\u003Cfigcaption>ScrapeWise MCP Connector: AI-Ready Product Data in 75 Seconds\u003C/figcaption>\u003C/figure>\n\u003Cp>Tools for this range from manual checks to price monitoring software to managed services. ScrapeWise, which publishes this blog, is one option. It collects prices from the shops you name as often as once a day, matches them to your SKUs and returns a table, with no alerts. Because there are no alerts, someone on your team reads the table and decides what to do with it, which makes it easier to keep the data for internal use. The \u003Ca href=\"/use-cases/brand-protection\">brand protection use case\u003C/a> and \u003Ca href=\"/use-cases/competitor-price-tracking\">competitor price tracking use case\u003C/a> show how the data looks. Other tools, compared in our post on \u003Ca href=\"/blogs/map-monitoring-brand-protection-ecommerce-2026\">MAP monitoring tools for brands\u003C/a>, do the same job in different ways.\u003C/p>\n\u003Ch2 id=\"is-it-legal-to-scrape-retailer-prices-for-rrp-monitoring\">Is it legal to scrape retailer prices for RRP monitoring?\u003C/h2>\n\u003Cp>Collecting publicly shown prices is generally allowed in the EU, if you stay on public pages, don't overload the sites and avoid personal data. Prices and product details usually aren't personal data, but a marketplace seller who trades under their own name can be. The competition law question is what you do with the prices, not that you collect them.\u003C/p>\n\u003Cp>Our guide to \u003Ca href=\"/blogs/is-price-scraping-legal-eu-2026\">whether price scraping is legal in the EU\u003C/a> covers database rights, terms of service and GDPR in more detail. If you also show "was" prices or RRP comparisons in your own shop, the Omnibus rules on price reductions are a separate topic, covered in our \u003Ca href=\"/blogs/omnibus-directive-price-history-compliance-2026\">Omnibus price history guide\u003C/a>.\u003C/p>\n\u003Ch2 id=\"what-should-you-do-next\">What should you do next?\u003C/h2>\n\u003Cp>Retire the word "MAP" from your European policy documents, and check that no email, contract or sales script sets a price floor. Keep your RRP or UVP as a recommendation, and set up price monitoring for market insight and grey market work only. Then get a competition lawyer to review the policy before you roll it out.\u003C/p>\n\u003Cp>To see where your products sit against your RRP today, \u003Ca href=\"https://portal.scrapewise.ai/register\">run your own retailer URLs in ScrapeWise\u003C/a>: the first 5 requests are free, no card needed. If you'd rather have the whole thing run for you, our \u003Ca href=\"/managed-data\">Managed Data\u003C/a> service delivers one matched comparison table across the shops you name.\u003C/p>\n\u003Cp>\u003Cem>This article summarises public decisions and law firm commentary as of November 2026. It is not legal advice. Rules differ for agency agreements and specific cases, so talk to a competition lawyer before you write or enforce a pricing policy in Europe.\u003C/em>\u003C/p>\n",{"title":10,"description":11,"badge":12,"benefits":13},"Frequently asked questions","MAP pricing legal EU - what brands can and cannot do with retailer prices in Europe","FAQ",[14,17,20,23,26],{"title":15,"description":16},"Is MAP pricing legal in Europe?","No, not in the form US brands use it. In the EU and the UK, a minimum advertised price is treated as resale price maintenance, a hardcore restriction of competition law. Brands may publish a recommended retail price or a maximum price, and they may monitor retailer prices. They may not set a floor or pressure retailers to stay above one.",{"title":18,"description":19},"Is a UVP the same as MAP?","No. UVP stands for unverbindliche Preisempfehlung, the German term for a non-binding recommended retail price. Retailers are free to sell below it. A MAP is a floor retailers must not advertise below. A UVP is legal; a MAP is not. A UVP can still become illegal if the brand uses warnings, delivery delays or lost bonuses to keep retailers at it.",{"title":21,"description":22},"Can a brand monitor retailer prices in the EU?","Yes. The Dutch competition authority said in its 2021 Samsung decision that monitoring online retail prices is, in itself, allowed. The risk starts when the brand uses the data to push retailers to raise their prices, or tells one retailer what another plans to charge. Use the data for your own pricing, RRP reviews and grey market work.",{"title":24,"description":25},"What are the fines for resale price maintenance in Europe?","They vary widely. The UK CMA fined Casio £3.7 million in 2019 and Fender £4.5 million in 2020. The Dutch ACM fined Samsung over €39 million in 2021. The Bundeskartellamt fined AVM nearly €16 million in 2024. In 2025 the European Commission fined Gucci, Chloé and Loewe over €157 million together.",{"title":27,"description":28},"Is MAP pricing legal in the UK after Brexit?","No. The UK has its own Vertical Agreements Block Exemption Order, and like the EU rules it treats minimum resale prices, including minimum advertised prices, as resale price maintenance. The CMA has fined several brands for it, including Casio and Fender, both of which set minimum online prices and pressured retailers who went below them.","Is MAP Pricing Legal in the EU? What Brands Can Monitor","MAP pricing is treated as resale price maintenance in the EU and UK. Six cases from 2019 to 2026, from £3.7m to €157m, and what brands can still monitor.","Siim Brazier",null,"https://www.linkedin.com/in/siimbrazier/","Founder & CEO, ScrapeWise","/img/team/siim.jpg",false,"Pricing",10,[40,46,51],{"slug":41,"title":42,"image":43,"date":44,"category":37,"excerpt":45},"competitor-price-comparison-like-for-like-2026","Competitor Price Comparison: How to Compare Like-for-Like (Shipping, VAT, Pack Sizes, Variants)","/img/news/competitor-price-comparison-like-for-like-2026.png","12 Nov 2026","Competitor price comparison done right: shipping, VAT, pack sizes and variants. On 12 Nov 2026, 26 of 37 idealo.de offers changed rank once shipping was added.",{"slug":47,"title":48,"image":49,"date":44,"category":37,"excerpt":50},"do-prices-rise-before-black-friday-2026","Do Prices Rise Before Black Friday? Five Weeks of Our Own Records","/img/news/do-prices-rise-before-black-friday-2026.png","We recorded 1,364 products at seven large EU shops every night from 5 October. By 11 November, 20.5% cost more than their October median and 29.9% cost less.",{"slug":52,"title":53,"image":54,"date":44,"category":37,"excerpt":55},"how-to-check-black-friday-discount-is-real-2026","How to Check Whether a Black Friday Discount Is Real","/img/news/how-to-check-black-friday-discount-is-real-2026.png","A was-now sticker shows two numbers and only one is a fact. How to read the label beside the old price, and a four-step test you can run before Black Friday 2026.",{"slug":41,"title":42},[58,62,65,68,71,74,77,80,83],{"level":59,"text":60,"id":61},2,"What is MAP pricing?","what-is-map-pricing",{"level":59,"text":63,"id":64},"Is MAP pricing legal in the EU?","is-map-pricing-legal-in-the-eu",{"level":59,"text":66,"id":67},"What is the difference between MAP, RRP and UVP?","what-is-the-difference-between-map-rrp-and-uvp",{"level":59,"text":69,"id":70},"What happened to brands that enforced minimum prices in Europe?","what-happened-to-brands-that-enforced-minimum-prices-in-euro",{"level":59,"text":72,"id":73},"Does the Swedish Tapwell ruling change the rules?","does-the-swedish-tapwell-ruling-change-the-rules",{"level":59,"text":75,"id":76},"What can brands legally monitor in Europe?","what-can-brands-legally-monitor-in-europe",{"level":59,"text":78,"id":79},"How should a brand set up RRP monitoring without the legal risk?","how-should-a-brand-set-up-rrp-monitoring-without-the-legal-r",{"level":59,"text":81,"id":82},"Is it legal to scrape retailer prices for RRP monitoring?","is-it-legal-to-scrape-retailer-prices-for-rrp-monitoring",{"level":59,"text":84,"id":85},"What should you do next?","what-should-you-do-next",[],[88],{"id":89,"title":90,"description":91,"uploadDate":92},"4vyH-OPEF0s","ScrapeWise MCP Connector: AI-Ready Product Data in 75 Seconds","A short demo of the ScrapeWise connector: product data from any product page, Amazon.de search results, and the shops, prices and shipping costs listed for a product on idealo.de.","2026-11-10",1794670223954]