[{"data":1,"prerenderedAt":84},["ShallowReactive",2],{"$fJKCDObW2pFBfALI9WUJ_mSM1Eg0aCz-ndcmGKxJa6BI":3},{"title":4,"date":5,"dateModified":5,"datePublished":6,"dateModifiedISO":6,"image":7,"content":8,"faq":9,"metaTitle":26,"metaDescription":27,"author":28,"authorBio":29,"authorLinkedin":30,"authorTitle":31,"authorPhoto":29,"lastReviewed":5,"researchBasis":32,"category":33,"readingTime":34,"related":35,"prev":51,"next":54,"toc":57,"takeaways":80},"Is 100% Positive Feedback on Amazon Good? What 51,374 Seller Scores Show","25 Sep 2026","2026-09-25","/img/news/is-100-positive-feedback-amazon-good-2026.png","\u003Cp>A 100% positive feedback score on Amazon is good, but it is common rather than rare: 41.3% of 51,374 rated sellers on Amazon UK show exactly 100%, and 32.3% of those perfect scores rest on fewer than 10 ratings. Those scores come from the public profiles of 55,660 sellers, read on amazon.co.uk on 23 to 24 September 2026.\u003C/p>\n\u003Caside class=\"callout callout--note\">\u003Cspan class=\"callout__label\">Note\u003C/span>\u003Cp class=\"callout__body\">How we measured: seller profiles found through the offers on products from a keyword-driven sample, read at one point in time. Positive feedback is the percentage Amazon shows on the seller profile; a rated seller is one that shows a percentage and a rating count. Seller country means the declared business address on the profile, not where the goods ship from. Full method in the \u003Ca href=\"/blogs/amazon-uk-marketplace-report-2026\">Amazon UK Marketplace Report 2026\u003C/a>. For the legal side, see \u003Ca href=\"/blogs/is-price-scraping-legal-eu-2026\">is price scraping legal in the EU\u003C/a>.\u003C/p>\u003C/aside>\n\u003Ch2 id=\"the-data\">The Data\u003C/h2>\n\u003Cp>Of the 55,660 seller profiles we read, 51,374 showed a feedback score and a rating count. This is how their positive feedback splits.\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Positive feedback\u003C/th>\n\u003Cth>Share of rated sellers\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>100%\u003C/td>\n\u003Ctd>41.3%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>95 to 99%\u003C/td>\n\u003Ctd>19.1%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>90 to 94%\u003C/td>\n\u003Ctd>12.4%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>80 to 89%\u003C/td>\n\u003Ctd>12.2%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>50 to 79%\u003C/td>\n\u003Ctd>11.2%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>under 50%\u003C/td>\n\u003Ctd>3.8%\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/is-100-positive-feedback-amazon-good-2026-chart-1.png\" alt=\"Column chart: 41.3% of 51,374 rated Amazon UK sellers show a perfect positive feedback score, the largest band.\">\u003Cfigcaption>Scrapewise analysis of amazon.co.uk, 23-24 Sep 2026\u003C/figcaption>\u003C/figure>\n\u003Caside class=\"callout callout--tip\">\u003Cspan class=\"callout__label\">Tip\u003C/span>\u003Cp class=\"callout__body\">Feedback percentage and rating count are two fields of the same row in the \u003Ca href=\"/scrapers/amazon-seller\">Amazon Seller API\u003C/a>. One call reads one seller profile, business details included, which is how this chart was built.\u003C/p>\u003C/aside>\n\u003Cp>Fans of round numbers will be pleased: the single most common score is exactly 100%. The next band, 95 to 99%, holds 19.1% of rated sellers, so together these two bands cover most rated sellers. A seller at 94% sounds decent in isolation, but it sits below most rated sellers.\u003C/p>\n\u003Caside class=\"article__usecase-card\">\u003Cdiv class=\"article__usecase-label\">Related use case\u003C/div>\u003Ch3 class=\"article__usecase-title\">E-commerce market research\u003C/h3>\u003Cp class=\"article__usecase-blurb\">Size categories, track assortments, and monitor trends with structured data.\u003C/p>\u003Ca class=\"article__usecase-link\" href=\"/use-cases/ecommerce-market-research\">See how it works →\u003C/a>\u003C/aside>\u003Ch2 id=\"how-many-ratings-sit-behind-a-perfect-score\">How Many Ratings Sit Behind a Perfect Score\u003C/h2>\n\u003Cp>A percentage means little without the count behind it. Among sellers who show exactly 100%, the median is 33 ratings. And 32.3% of them have fewer than 10 ratings. The same share, 32.3%, has 10 to 99 ratings, and the rest have 100 or more.\u003C/p>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/is-100-positive-feedback-amazon-good-2026-chart-2.png\" alt=\"Column chart: 32.3% of sellers with a perfect positive feedback score have fewer than ten ratings; the median seller in that group has 33 ratings.\">\u003Cfigcaption>Scrapewise analysis of amazon.co.uk, 23-24 Sep 2026\u003C/figcaption>\u003C/figure>\n\u003Cp>Compare that with all rated sellers, where 20.3% have fewer than 10 ratings. Perfect scores lean heavily towards thin histories. That is simple arithmetic rather than a flaw in the score: a seller with a handful of ratings stays at 100% until one buyer is unhappy, while a seller with thousands of ratings would need every single order to go well.\u003C/p>\n\u003Cp>A 100% score on fewer than 10 ratings is a good start. It is not yet a track record.\u003C/p>\n\u003Ch2 id=\"the-pattern-across-seller-countries\">The Pattern Across Seller Countries\u003C/h2>\n\u003Cp>The same effect shows up when we group sellers by declared business address. Groups with fewer ratings per seller show 100% more often. This is a pattern in rating counts, not a verdict on sellers from any country.\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Declared country\u003C/th>\n\u003Cth>Median positive\u003C/th>\n\u003Cth>Share at exactly 100%\u003C/th>\n\u003Cth>Median ratings\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>Hong Kong\u003C/td>\n\u003Ctd>100%\u003C/td>\n\u003Ctd>59.6%\u003C/td>\n\u003Ctd>32\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>China\u003C/td>\n\u003Ctd>99%\u003C/td>\n\u003Ctd>49.2%\u003C/td>\n\u003Ctd>60.5\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>EU\u003C/td>\n\u003Ctd>93%\u003C/td>\n\u003Ctd>29.5%\u003C/td>\n\u003Ctd>69\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>United Kingdom\u003C/td>\n\u003Ctd>94%\u003C/td>\n\u003Ctd>26.8%\u003C/td>\n\u003Ctd>200\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>United States\u003C/td>\n\u003Ctd>98%\u003C/td>\n\u003Ctd>n/a\u003C/td>\n\u003Ctd>165\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cp>Sellers with a Hong Kong address have the lowest median rating count (32) and the highest share at 100% (59.6%). Sellers with a UK address have the highest median rating count (200) and the lowest share at 100% (26.8%). UK-based sellers carry about 3x the median ratings of China-based sellers, and they are also the group least likely to show a perfect score. For the four groups with both numbers, the order of the two columns is exactly reversed, which fits the idea that the rating count, not the country, shapes the score. For the full breakdown of who sells on the marketplace, see \u003Ca href=\"/blogs/amazon-uk-sellers-by-country-2026\">Amazon UK sellers by country\u003C/a>.\u003C/p>\n\u003Caside class=\"article__inline-cta\">\u003Cp class=\"article__inline-cta-text\">Try ScrapeWise on your own URL. \u003Cstrong>Your first 5 requests are free.\u003C/strong>\u003C/p>\u003Ca class=\"article__inline-cta-btn\" href=\"https://portal.scrapewise.ai/login\" target=\"_blank\" rel=\"noopener\">Start Free →\u003C/a>\u003C/aside>\u003Ch2 id=\"low-scores-are-rare-but-some-have-history\">Low Scores Are Rare, but Some Have History\u003C/h2>\n\u003Cp>At the other end, 3.8% of rated sellers are under 50% positive, which is one in 26, or 1,967 sellers. Many of these have short histories. But 226 sellers under 50% positive have 100 or more ratings, which means the low score is not a fluke of a few early orders.\u003C/p>\n\u003Ch2 id=\"what-a-longer-record-tells-you\">What a Longer Record Tells You\u003C/h2>\n\u003Cp>Not every buyer leaves seller feedback, and each seller starts at zero, so the 100% group fills up with short records. For many of these sellers the perfect score says the sample is still small. It is not a reason to distrust them, because plenty of new sellers are excellent. It is a reason to weigh the count before the percentage.\u003C/p>\n\u003Cp>The reverse holds too. A seller at 94% with hundreds of ratings has shown how it handles a bad week, a lost parcel or a difficult return. That history is information a perfect score on a short record cannot give you.\u003C/p>\n\u003Ch2 id=\"what-it-means-for-buyers-sellers-and-brands\">What It Means for Buyers, Sellers and Brands\u003C/h2>\n\u003Cp>For a buyer judging a seller, read the percentage and the count together:\u003C/p>\n\u003Cul>\n\u003Cli>100% on fewer than 10 ratings tells you almost nothing yet, good or bad.\u003C/li>\n\u003Cli>95% or better on hundreds of ratings is a strong record, and a better one than a perfect score on a handful.\u003C/li>\n\u003Cli>Under 50% on 100 or more ratings is a pattern, not bad luck.\u003C/li>\n\u003C/ul>\n\u003Cp>For sellers, the data is reassuring. Dropping from 100% to the high nineties after a few hundred orders is normal, and it puts you in the same place as most established sellers. Chasing a perfect score forever is a race against arithmetic.\u003C/p>\n\u003Cp>For brands that watch who sells their products, feedback score and count are a quick first filter on unknown sellers, alongside other checks. Our guide to \u003Ca href=\"/blogs/counterfeit-detection-brand-protection-ecommerce-2026\">counterfeit detection and brand protection\u003C/a> covers the wider process. The same logic applies to product reviews: our post on whether \u003Ca href=\"/blogs/is-5-stars-on-amazon-trustworthy-2026\">5 stars on Amazon is trustworthy\u003C/a> finds perfect product scores also rest on very few reviews. And our list of the \u003Ca href=\"/blogs/largest-amazon-uk-sellers-2026\">largest Amazon UK sellers\u003C/a> shows which sellers appear on the most products. The \u003Ca href=\"/blogs/amazon-uk-marketplace-report-2026\">complete Amazon UK marketplace report\u003C/a> has the rest of the dataset.\u003C/p>\n\u003Ch2 id=\"how-we-collected-this-data\">How We Collected This Data\u003C/h2>\n\u003Cp>The seller list came first. The \u003Ca href=\"/scrapers/amazon-offers\">Amazon Offers API\u003C/a> read the other sellers page of products found in a wider 1,068-keyword pass on amazon.co.uk and returned every offer with its seller ID. The \u003Ca href=\"/scrapers/amazon-seller\">Amazon Seller API\u003C/a> then looked up each seller's public profile and returned the positive feedback percentage, the rating count and the declared business address, which we grouped into countries. We publish aggregates only, never individual sellers. The two APIs cost the same, €0.00015 per call or €0.15 per 1,000 calls, and both can run daily, every few days, weekly or monthly, or on demand, through the REST API or a CSV/Excel export. \u003Ca href=\"https://portal.scrapewise.ai/login?utm_source=scrapewise_blog&utm_medium=referral&utm_campaign=amazon_uk_2026&utm_content=is-100-positive-feedback-amazon-good-2026\">Sign up for access\u003C/a> to check the feedback of the sellers on your own products.\u003C/p>\n\u003Cp>What sits behind the scores of the sellers on your listings? Pull them with 5 free requests, then pay as you go. \u003Ca href=\"https://portal.scrapewise.ai/login?utm_source=scrapewise_blog&utm_medium=referral&utm_campaign=amazon_uk_2026&utm_content=is-100-positive-feedback-amazon-good-2026\">Start with an account\u003C/a> or compare the \u003Ca href=\"/pricing\">pricing\u003C/a>.\u003C/p>\n",{"title":10,"description":11,"badge":12,"benefits":13},"Frequently asked questions","Is 100% positive feedback on Amazon good? Answers from our Amazon UK snapshot of 23 to 24 September 2026.","FAQ",[14,17,20,23],{"title":15,"description":16},"Is 100% positive feedback on Amazon good?","Yes, but it is common: 41.3% of 51,374 rated Amazon UK sellers show exactly 100%. Check the rating count too, because 32.3% of perfect scores rest on fewer than 10 ratings.",{"title":18,"description":19},"How many ratings do sellers with 100% feedback have?","The median is 33 ratings among sellers at exactly 100% positive. Across all rated sellers, 20.3% have fewer than 10 ratings, against 32.3% in the 100% group.",{"title":21,"description":22},"Is 94% positive feedback bad on Amazon?","Not bad, but below most rated sellers. Sellers with a UK business address have a median of 94% positive, and they also carry the most ratings, with a median of 200.",{"title":24,"description":25},"How many Amazon sellers have under 50% positive feedback?","3.8% of rated sellers, or one in 26, are under 50% positive. Of those, 226 have 100 or more ratings, so their low score is a pattern rather than bad luck.","Is 100% Positive Feedback on Amazon Good? UK Data","41.3% of 51,374 rated Amazon UK sellers show 100% positive feedback, and 32.3% of them have fewer than 10 ratings. Amazon UK, Sept 2026 data.","Raivo Kartau",null,"https://www.linkedin.com/in/raivo-kartau","Founder","Scrapewise snapshot of amazon.co.uk, 23 to 24 September 2026: 197,022 products from 868 keywords, 55,660 public seller profiles from a wider 1,068-keyword pass, and 541,697 offer rows collected, 494,447 after removing repeat fetches, all gathered with the Scrapewise Amazon Search, Offers and Seller APIs. Aggregates only.","Market Intelligence",6,[36,41,46],{"slug":37,"title":38,"image":39,"date":5,"category":33,"excerpt":40},"amazon-buy-box-competition-uk-2026","Amazon Buy Box Competition: 72% of Listings With Offer Data Have One Seller","/img/news/amazon-buy-box-competition-uk-2026.png","Of Amazon UK products with offer data, 72.1% had one seller and 3.6% had 10+. Crowded listings show sales labels more often. Amazon UK, Sept 2026 data.",{"slug":42,"title":43,"image":44,"date":5,"category":33,"excerpt":45},"amazon-price-difference-between-sellers-2026","Price Gaps Between Amazon Sellers: The Dearest Offer Asks a Median 1.34x the Cheapest on Multi-Offer Products","/img/news/amazon-price-difference-between-sellers-2026.png","On Amazon UK products with competing offers, the dearest seller asks a median 1.34x the cheapest, and 1.53x in Beauty. Amazon UK, Sept 2026 data.",{"slug":47,"title":48,"image":49,"date":5,"category":33,"excerpt":50},"amazon-product-title-length-2026","Amazon UK Product Title Length: The Typical Title Runs 107 Characters","/img/news/amazon-product-title-length-2026.png","The median Amazon UK product title is 107 characters; page 1 titles are shorter at 98. Buzzwords and stale years too. Amazon UK, Sept 2026 data.",{"slug":52,"title":53},"is-5-stars-on-amazon-trustworthy-2026","Is 5 Stars on Amazon Trustworthy? Perfect Scores Have a Median of 2 Reviews",{"slug":55,"title":56},"how-we-scraped-amazon-uk-search-results-2026","How We Scraped Amazon UK Search Results: 197,022 Products, and What Broke",[58,62,65,68,71,74,77],{"level":59,"text":60,"id":61},2,"The Data","the-data",{"level":59,"text":63,"id":64},"How Many Ratings Sit Behind a Perfect Score","how-many-ratings-sit-behind-a-perfect-score",{"level":59,"text":66,"id":67},"The Pattern Across Seller Countries","the-pattern-across-seller-countries",{"level":59,"text":69,"id":70},"Low Scores Are Rare, but Some Have History","low-scores-are-rare-but-some-have-history",{"level":59,"text":72,"id":73},"What a Longer Record Tells You","what-a-longer-record-tells-you",{"level":59,"text":75,"id":76},"What It Means for Buyers, Sellers and Brands","what-it-means-for-buyers-sellers-and-brands",{"level":59,"text":78,"id":79},"How We Collected This Data","how-we-collected-this-data",[81,82,83],"41.3% of 51,374 rated Amazon UK sellers show exactly 100% positive feedback.","Among sellers with a 100% score, the median is 33 ratings and 32.3% have fewer than 10 ratings.","3.8% of rated sellers, one in 26, are under 50% positive feedback.",1790325248007]