[{"data":1,"prerenderedAt":87},["ShallowReactive",2],{"$f2zB5XMVHbb_eIzhee_qVb3rF5sRZkT5JSya2aD9yNfM":3},{"title":4,"date":5,"dateModified":5,"datePublished":6,"dateModifiedISO":6,"image":7,"content":8,"faq":9,"metaTitle":26,"metaDescription":27,"author":28,"authorBio":29,"authorLinkedin":30,"authorTitle":31,"authorPhoto":29,"lastReviewed":5,"researchBasis":32,"category":33,"readingTime":34,"related":35,"prev":51,"next":54,"toc":57,"takeaways":83},"How to Get the Amazon's Choice Badge: What 625 Badge Holders Share","25 Sep 2026","2026-09-25","/img/news/how-to-get-amazons-choice-badge-2026.png","\u003Cp>Every Amazon's Choice badge in our sample sat on page 1, and the 625 badge holders, all of them rated, had a median of 2,200 reviews against 137 for rated products with no badge. We looked for the badge on results pages 1 to 7 of 868 searches on amazon.co.uk, read on 23 to 24 September 2026.\u003C/p>\n\u003Caside class=\"callout callout--note\">\u003Cspan class=\"callout__label\">Note\u003C/span>\u003Cp class=\"callout__body\">How we measured: a keyword-driven sample of 868 keywords, pages 1 to 7, taken at one point in time. We recorded the Amazon's Choice badge where it appeared on a search results page and compared badge holders with products that carried no badge at all. Amazon's "bought in past month" labels are rounded minimums, and we capture about 11 sellers per product at most. Full method in the \u003Ca href=\"/blogs/amazon-uk-marketplace-report-2026\">Amazon UK Marketplace Report 2026\u003C/a>. For the legal side, see \u003Ca href=\"/blogs/is-price-scraping-legal-eu-2026\">is price scraping legal in the EU\u003C/a>.\u003C/p>\u003C/aside>\n\u003Ch2 id=\"the-data\">The Data\u003C/h2>\n\u003Cp>Amazon gives little detail on how the badge is awarded, so we looked at the products that already hold it and what they share. Across those pages we found 625 badge holders.\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Measure\u003C/th>\n\u003Cth>Amazon's Choice holders\u003C/th>\n\u003Cth>Comparison\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>Found on page 1\u003C/td>\n\u003Ctd>100.0%\u003C/td>\n\u003Ctd>not applicable\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Median reviews (rated products)\u003C/td>\n\u003Ctd>2,200\u003C/td>\n\u003Ctd>137 for rated products with no badge\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Show a "bought in past month" label\u003C/td>\n\u003Ctd>93.1%\u003C/td>\n\u003Ctd>36.6% of all products\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Show a "1K+ bought in past month" label\u003C/td>\n\u003Ctd>46.2%\u003C/td>\n\u003Ctd>3.6% of all products\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Median price\u003C/td>\n\u003Ctd>£12.80\u003C/td>\n\u003Ctd>£16.99 for all priced products\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Amazon among the sellers\u003C/td>\n\u003Ctd>44.5%\u003C/td>\n\u003Ctd>17.2% of all products\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/how-to-get-amazons-choice-badge-2026-chart-1.png\" alt=\"Three bar charts: the 625 Amazon's Choice holders have a median of 2,200 reviews against 137 for rated products with no badge; 93.1% show a sales label and their median price is £12.80.\">\u003Cfigcaption>Scrapewise analysis of amazon.co.uk, 23-24 Sep 2026\u003C/figcaption>\u003C/figure>\n\u003Caside class=\"callout callout--tip\">\u003Cspan class=\"callout__label\">Tip\u003C/span>\u003Cp class=\"callout__body\">Badges are part of the search row. The \u003Ca href=\"/scrapers/amazon-search\">Amazon Search API\u003C/a> flags Amazon's Choice on each product it reads from a results page, alongside the rating, review count and "bought in past month" label used in this chart.\u003C/p>\u003C/aside>\n\u003Cp>Every row points the same way. Badge holders are products that already sell, already have a long review history and sit near the top of the search. Every Amazon's Choice badge we found was on page 1. Page two did not get the memo.\u003C/p>\n\u003Caside class=\"article__usecase-card\">\u003Cdiv class=\"article__usecase-label\">Related use case\u003C/div>\u003Ch3 class=\"article__usecase-title\">E-commerce market research\u003C/h3>\u003Cp class=\"article__usecase-blurb\">Size categories, track assortments, and monitor trends with structured data.\u003C/p>\u003Ca class=\"article__usecase-link\" href=\"/use-cases/ecommerce-market-research\">See how it works →\u003C/a>\u003C/aside>\u003Ch2 id=\"reviews-the-clearest-gap\">Reviews: The Clearest Gap\u003C/h2>\n\u003Cp>The biggest difference is review count. Among rated products, badge holders had a median of 2,200 reviews. Rated products with no badge at all had a median of 137. That is a gap of an order of magnitude.\u003C/p>\n\u003Cp>This fits what we see in search ranking generally. Our study of \u003Ca href=\"/blogs/how-to-rank-on-page-1-amazon-uk-2026\">how to rank on page 1 of Amazon\u003C/a> found that page 1 products carry far more reviews than products further down the same search. The badge seems to sit on top of that pattern rather than beside it: the products that hold it are the ones that have already won the review race in their search.\u003C/p>\n\u003Cp>A caveat belongs here. Large review counts are shown rounded on Amazon, and reviews can be pooled across variants of one product. So "2,200" is a median of rounded public counts, not an audit of individual reviews.\u003C/p>\n\u003Ch2 id=\"sales-labels-holders-are-proven-sellers\">Sales Labels: Holders Are Proven Sellers\u003C/h2>\n\u003Cp>Of the badge holders, 93.1% showed a "bought in past month" label, against 36.6% of all products in our sample. And 46.2% of holders showed "1K+ bought in past month", against 3.6% of all products. Those labels are Amazon's own rounded minimums, so the real sales of these products are at least that high, and likely higher.\u003C/p>\n\u003Cp>We cannot say whether the badge causes the sales or the sales earn the badge. Our snapshot is one point in time, so it only shows that the two travel together. Our guess is sales first and badge second, but that is a reading, not a finding.\u003C/p>\n\u003Caside class=\"article__inline-cta\">\u003Cp class=\"article__inline-cta-text\">Try ScrapeWise on your own URL. \u003Cstrong>Your first 5 requests are free.\u003C/strong>\u003C/p>\u003Ca class=\"article__inline-cta-btn\" href=\"https://portal.scrapewise.ai/login\" target=\"_blank\" rel=\"noopener\">Start Free →\u003C/a>\u003C/aside>\u003Ch2 id=\"price-and-amazon39s-own-offers\">Price and Amazon's Own Offers\u003C/h2>\n\u003Cp>Badge holders were cheaper than the typical product. Their median price was £12.80, against £16.99 for all priced products. That fits the idea that the badge favours products that are good value within their search, though category mix may play a part too: cheap, frequently bought items gather sales and reviews faster.\u003C/p>\n\u003Cp>Amazon itself was among the sellers on 44.5% of badge holders, against 17.2% of all products. That is a strong link, but it does not mean the badge is reserved for Amazon: on most badge holders, Amazon was not among the sellers we captured. For the wider question of how often Amazon sells next to its marketplace sellers, see \u003Ca href=\"/blogs/does-amazon-compete-with-its-sellers-uk-2026\">does Amazon compete with its own sellers\u003C/a>.\u003C/p>\n\u003Ch2 id=\"the-top-of-the-search-page\">The Top of the Search Page\u003C/h2>\n\u003Cp>The badge matters because of where it sits. On page 1, slots 1 to 4 are the first rows a shopper sees, and 29.3% of those slots carried an Amazon's Choice badge in our sample. Ads compete for the same space: our post on \u003Ca href=\"/blogs/amazon-sponsored-products-price-uk-2026\">Amazon sponsored products price\u003C/a> shows how sponsored listings in the same search are priced against organic ones.\u003C/p>\n\u003Ch2 id=\"what-the-badge-does-not-tell-you\">What the Badge Does Not Tell You\u003C/h2>\n\u003Cp>The badge is a useful signal for shoppers, but it is not a quality audit. It sits on products that sell well, carry many reviews and are priced below the typical product. Those are good signs, and they are also exactly the signs a shopper could read from the listing without the badge.\u003C/p>\n\u003Cp>It is also a snapshot. Our data shows who held the badge on 23 to 24 September 2026. Badges can move between products over time, so a product that holds it today may lose it next month. If the badge matters to your sales, it is worth checking the same searches on a schedule rather than once.\u003C/p>\n\u003Ch2 id=\"what-it-means-for-sellers-and-brands\">What It Means for Sellers and Brands\u003C/h2>\n\u003Cp>There is no shortcut in this data. The products that hold the badge are the ones that already win their search on the basics. If you want the badge, the evidence points to working on what the holders share:\u003C/p>\n\u003Cul>\n\u003Cli>Build a review history. The median holder has 2,200 reviews, so a product with a few dozen is a long way behind the typical holder.\u003C/li>\n\u003Cli>Earn steady sales in one search. Nearly all holders show a sales label, and 46.2% show 1K+ bought in past month.\u003C/li>\n\u003Cli>Price competitively inside that search. Holders sit below the overall median price, not above it.\u003C/li>\n\u003Cli>Get onto page 1 first. No holder in our sample sat anywhere else.\u003C/li>\n\u003C/ul>\n\u003Cp>For brands selling through resellers, the badge also tells you which listing Amazon points shoppers to. If that listing is not yours, it is worth knowing which seller holds it. Our guide to \u003Ca href=\"/blogs/scraping-amazon-ebay-marketplace-data-2026\">scraping Amazon and eBay marketplace data\u003C/a> covers how to watch listings over time. The \u003Ca href=\"/blogs/amazon-uk-marketplace-report-2026\">full Amazon UK market study\u003C/a> puts these numbers next to the rest of the dataset.\u003C/p>\n\u003Ch2 id=\"how-we-collected-this-data\">How We Collected This Data\u003C/h2>\n\u003Cp>Most of this post rests on the \u003Ca href=\"/scrapers/amazon-search\">Amazon Search API\u003C/a>. Across results pages 1 to 7 on amazon.co.uk for 868 keywords, it captured the Amazon's Choice badge, page, position, review count, "bought in past month" label and price of every product. The one extra field, whether Amazon was among the sellers, came from the \u003Ca href=\"/scrapers/amazon-offers\">Amazon Offers API\u003C/a>, which lists the offers on each product's other sellers page. Each API is priced at €0.00015 per call, or €0.15 per 1,000 calls. Runs can be daily, every few days, weekly or monthly, or on demand, and the rows arrive through the REST API or a CSV/Excel export. \u003Ca href=\"https://portal.scrapewise.ai/login?utm_source=scrapewise_blog&utm_medium=referral&utm_campaign=amazon_uk_2026&utm_content=how-to-get-amazons-choice-badge-2026\">Get an account\u003C/a> to see who holds the badge in your own searches.\u003C/p>\n\u003Cp>Who holds the badge in your searches, and what do they have that you do not? Look it up with 5 free requests, then pay as you go. \u003Ca href=\"https://portal.scrapewise.ai/login?utm_source=scrapewise_blog&utm_medium=referral&utm_campaign=amazon_uk_2026&utm_content=how-to-get-amazons-choice-badge-2026\">Log in or sign up\u003C/a>, or check \u003Ca href=\"/pricing\">pricing\u003C/a> first.\u003C/p>\n",{"title":10,"description":11,"badge":12,"benefits":13},"Frequently asked questions","How do you get the Amazon's Choice badge? Answers from our Amazon UK snapshot of 23 to 24 September 2026.","FAQ",[14,17,20,23],{"title":15,"description":16},"How do you get the Amazon's Choice badge?","There is no application in our data, only a pattern. The 625 holders we found were all on page 1, had many reviews, showed a sales label and sat below the overall median price.",{"title":18,"description":19},"How many reviews do Amazon's Choice products have?","Rated badge holders had a median of 2,200 reviews in our sample, against 137 for rated products with no badge. Review counts on Amazon are rounded at the high end.",{"title":21,"description":22},"Is Amazon's Choice only on page 1?","In our sample, yes. Every one of the 625 badges we found across seven results pages per search sat on page 1, and 29.3% of page 1 slots 1 to 4 carried one.",{"title":24,"description":25},"Does Amazon only give the badge to its own products?","No. Amazon was among the sellers on 44.5% of badge holders, well above its 17.2% share of all products, but most badge holders had no Amazon offer we could see.","How to Get Amazon's Choice Badge: 625 Holders Analysed","All 625 Amazon's Choice badges we found were on page 1. Holders had a median of 2,200 reviews against 137 without a badge. Amazon UK, Sept 2026 data.","Raivo Kartau",null,"https://www.linkedin.com/in/raivo-kartau","Founder","Scrapewise snapshot of amazon.co.uk, 23 to 24 September 2026: 197,022 products from 868 keywords, 55,660 public seller profiles from a wider 1,068-keyword pass, and 541,697 offer rows collected, 494,447 after removing repeat fetches, all gathered with the Scrapewise Amazon Search, Offers and Seller APIs. Aggregates only.","Market Intelligence",6,[36,41,46],{"slug":37,"title":38,"image":39,"date":5,"category":33,"excerpt":40},"amazon-buy-box-competition-uk-2026","Amazon Buy Box Competition: 72% of Listings With Offer Data Have One Seller","/img/news/amazon-buy-box-competition-uk-2026.png","Of Amazon UK products with offer data, 72.1% had one seller and 3.6% had 10+. Crowded listings show sales labels more often. Amazon UK, Sept 2026 data.",{"slug":42,"title":43,"image":44,"date":5,"category":33,"excerpt":45},"amazon-price-difference-between-sellers-2026","Price Gaps Between Amazon Sellers: The Dearest Offer Asks a Median 1.34x the Cheapest on Multi-Offer Products","/img/news/amazon-price-difference-between-sellers-2026.png","On Amazon UK products with competing offers, the dearest seller asks a median 1.34x the cheapest, and 1.53x in Beauty. Amazon UK, Sept 2026 data.",{"slug":47,"title":48,"image":49,"date":5,"category":33,"excerpt":50},"amazon-product-title-length-2026","Amazon UK Product Title Length: The Typical Title Runs 107 Characters","/img/news/amazon-product-title-length-2026.png","The median Amazon UK product title is 107 characters; page 1 titles are shorter at 98. Buzzwords and stale years too. Amazon UK, Sept 2026 data.",{"slug":52,"title":53},"how-to-rank-on-page-1-amazon-uk-2026","How to Rank on Page 1 of Amazon: A Median 8.4x the Reviews in the Same Search",{"slug":55,"title":56},"how-to-contact-amazon-seller-directly-2026","How to Contact an Amazon Seller Directly, and Why Only 2% of Seller Profiles List an Email",[58,62,65,68,71,74,77,80],{"level":59,"text":60,"id":61},2,"The Data","the-data",{"level":59,"text":63,"id":64},"Reviews: The Clearest Gap","reviews-the-clearest-gap",{"level":59,"text":66,"id":67},"Sales Labels: Holders Are Proven Sellers","sales-labels-holders-are-proven-sellers",{"level":59,"text":69,"id":70},"Price and Amazon's Own Offers","price-and-amazon39s-own-offers",{"level":59,"text":72,"id":73},"The Top of the Search Page","the-top-of-the-search-page",{"level":59,"text":75,"id":76},"What the Badge Does Not Tell You","what-the-badge-does-not-tell-you",{"level":59,"text":78,"id":79},"What It Means for Sellers and Brands","what-it-means-for-sellers-and-brands",{"level":59,"text":81,"id":82},"How We Collected This Data","how-we-collected-this-data",[84,85,86],"Every one of the 625 Amazon's Choice badges we found was on page 1 of its search.","Rated badge holders had a median of 2,200 reviews, against 137 for rated products with no badge.","93.1% of badge holders showed a bought-in-past-month label, and their median price was £12.80.",1790325247977]