[{"data":1,"prerenderedAt":81},["ShallowReactive",2],{"$fFEY_KaGKbUSxjhkKFdlqp5u82ROJC4Bb-L-aIwlYzTQ":3},{"title":4,"date":5,"dateModified":5,"datePublished":6,"dateModifiedISO":6,"image":7,"content":8,"faq":9,"metaTitle":26,"metaDescription":27,"author":28,"authorBio":29,"authorLinkedin":30,"authorTitle":31,"authorPhoto":29,"lastReviewed":5,"researchBasis":32,"category":33,"readingTime":34,"related":35,"prev":51,"next":54,"toc":57,"takeaways":77},"Average Price on Amazon UK by Category (and How Wide Prices Spread)","25 Sep 2026","2026-09-25","/img/news/average-price-amazon-uk-by-category-2026.png","\u003Cp>The typical price on Amazon UK is a median of £16.99 across 193,782 priced products in our sample, and category medians run from £12.68 in Beauty to £28.49 in Toys. To get there, we sorted the 868 searches we ran on amazon.co.uk on 23 to 24 September 2026 into 16 categories and took each category's median.\u003C/p>\n\u003Caside class=\"callout callout--note\">\u003Cspan class=\"callout__label\">Note\u003C/span>\u003Cp class=\"callout__body\">How we measured: a keyword-driven sample of 868 keywords, pages 1 to 7, taken at one point in time. Categories are groups of the keywords we searched, so a category median reflects the searches in that group, not every product Amazon sells. We report medians, not means, and "spread" means the price where the dearest tenth of a search begins divided by the price where the cheapest tenth ends. Full method in the \u003Ca href=\"/blogs/amazon-uk-marketplace-report-2026\">Amazon UK Marketplace Report 2026\u003C/a>. For the legal side, see \u003Ca href=\"/blogs/is-price-scraping-legal-eu-2026\">is price scraping legal in the EU\u003C/a>.\u003C/p>\u003C/aside>\n\u003Ch2 id=\"the-data\">The Data\u003C/h2>\n\u003Cp>People search for the "average price on amazon uk", but a plain average (the mean) is a poor answer here. A handful of listings at thousands of pounds, some of them likely placeholder prices, would pull it well away from what a shopper actually pays. The median does not care about those outliers: it is the middle price, with as many priced products below it as above it.\u003C/p>\n\u003Cp>Across all 193,782 priced products, the median is £16.99. The cheapest tenth of priced products sells for £6.59 or less, and the dearest tenth for £69.99 or more. Here is the median by category, over 16 categories.\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Category\u003C/th>\n\u003Cth>Median price\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>Toys & Games\u003C/td>\n\u003Ctd>£28.49\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Baby\u003C/td>\n\u003Ctd>£22.99\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Garden & Outdoor\u003C/td>\n\u003Ctd>£22.65\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Tools & DIY\u003C/td>\n\u003Ctd>£21.35\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Sports & Fitness\u003C/td>\n\u003Ctd>£20.99\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Electronics & Computing\u003C/td>\n\u003Ctd>£19.99\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Camping & Fishing\u003C/td>\n\u003Ctd>£19.99\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Automotive\u003C/td>\n\u003Ctd>£18.64\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Fashion & Travel\u003C/td>\n\u003Ctd>£17.95\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Pets\u003C/td>\n\u003Ctd>£16.99\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Health & Supplements\u003C/td>\n\u003Ctd>£16.69\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Home & Cleaning\u003C/td>\n\u003Ctd>£16.00\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Kitchen & Dining\u003C/td>\n\u003Ctd>£15.49\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Office & Stationery\u003C/td>\n\u003Ctd>£13.95\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Arts, Crafts & Music\u003C/td>\n\u003Ctd>£12.99\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Beauty & Personal Care\u003C/td>\n\u003Ctd>£12.68\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>All priced products\u003C/td>\n\u003Ctd>£16.99\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/average-price-amazon-uk-by-category-2026-chart-1.png\" alt=\"Bar chart: Toys & Games has the highest median price among priced Amazon UK products at £28.49; the median across all 193,782 priced products is £16.99.\">\u003Cfigcaption>Scrapewise analysis of amazon.co.uk, 23-24 Sep 2026\u003C/figcaption>\u003C/figure>\n\u003Caside class=\"callout callout--tip\">\u003Cspan class=\"callout__label\">Tip\u003C/span>\u003Cp class=\"callout__body\">The prices behind this chart were read straight off results pages by the \u003Ca href=\"/scrapers/amazon-search\">Amazon Search API\u003C/a>. It gives the listed price, title and position of each product, so a category median is a simple group-and-sort away.\u003C/p>\u003C/aside>\n\u003Cp>The whole table of priced products fits between £12.68 and £28.49. For a shop that sells both nail files and turbo trainers, that is a remarkably polite range. In every category we grouped, the typical product costs tens of pounds, not hundreds.\u003C/p>\n\u003Caside class=\"article__usecase-card\">\u003Cdiv class=\"article__usecase-label\">Related use case\u003C/div>\u003Ch3 class=\"article__usecase-title\">E-commerce market research\u003C/h3>\u003Cp class=\"article__usecase-blurb\">Size categories, track assortments, and monitor trends with structured data.\u003C/p>\u003Ca class=\"article__usecase-link\" href=\"/use-cases/ecommerce-market-research\">See how it works →\u003C/a>\u003C/aside>\u003Ch2 id=\"which-categories-cost-the-most-and-the-least\">Which Categories Cost the Most and the Least\u003C/h2>\n\u003Cp>Toys & Games leads at £28.49. Our toy searches include LEGO sets and model kits. Baby (£22.99) and Garden & Outdoor (£22.65) follow, then Tools & DIY (£21.35) and Sports & Fitness (£20.99). These are categories where a lot of products are equipment rather than refills.\u003C/p>\n\u003Cp>At the other end, Beauty & Personal Care has the lowest median at £12.68, just under Arts, Crafts & Music at £12.99 and Office & Stationery at £13.95. These categories include many small consumables: a lip balm, a pack of pens, a tube of paint. Pets sits exactly on the overall median at £16.99.\u003C/p>\n\u003Cp>Keep the sampling caveat in mind. A category median depends on which searches we put in the group. If we had searched for more espresso machines and fewer peelers, Kitchen & Dining would look dearer. Treat the table as a picture of these 868 searches, not a census of Amazon.\u003C/p>\n\u003Ch2 id=\"how-wide-prices-spread-within-one-search\">How Wide Prices Spread Within One Search\u003C/h2>\n\u003Cp>A median tells you where the middle is. It says nothing about how far apart the cheap and dear ends are, and for pricing that often matters more. We measure spread inside a single search: the price where the dearest tenth begins, divided by the price where the cheapest tenth ends.\u003C/p>\n\u003Cp>Measured across all priced products at once, the spread is 10.6x. Inside single searches with enough products to measure, it runs from 2.0x to 28.3x. A few smaller searches spread even wider, so we leave them out of the table.\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Search\u003C/th>\n\u003Cth>Price spread\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>turbo trainer\u003C/td>\n\u003Ctd>28.3x\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>drone\u003C/td>\n\u003Ctd>27.8x\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>sewing machine\u003C/td>\n\u003Ctd>22.9x\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>OBD2 scanner\u003C/td>\n\u003Ctd>22.1x\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>IPL hair removal\u003C/td>\n\u003Ctd>22.1x\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>chess set\u003C/td>\n\u003Ctd>21.3x\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>cushion covers\u003C/td>\n\u003Ctd>2.2x\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>boot liner\u003C/td>\n\u003Ctd>2.1x\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>jigsaw 1000\u003C/td>\n\u003Ctd>2.0x\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/average-price-amazon-uk-by-category-2026-chart-2.png\" alt=\"Bar chart: turbo trainer prices spread 28.3x from the cheap end to the dear end of the search and drones 27.8x, while big jigsaw puzzles spread only 2.0x. Across all priced products the spread is 10.6x.\">\u003Cfigcaption>Scrapewise analysis of amazon.co.uk, 23-24 Sep 2026\u003C/figcaption>\u003C/figure>\n\u003Cp>The wide searches have one thing in common: a single search term can cover very different products. "Turbo trainer" can mean a basic resistance stand or a full smart trainer. "Drone" can mean a small toy or a camera drone. "Sewing machine" can mean a mini hand-held unit or a serious machine. The narrow ones, like cushion covers or a 1,000-piece jigsaw, describe a product that barely changes from one listing to the next.\u003C/p>\n\u003Caside class=\"article__inline-cta\">\u003Cp class=\"article__inline-cta-text\">Try ScrapeWise on your own URL. \u003Cstrong>Your first 5 requests are free.\u003C/strong>\u003C/p>\u003Ca class=\"article__inline-cta-btn\" href=\"https://portal.scrapewise.ai/login\" target=\"_blank\" rel=\"noopener\">Start Free →\u003C/a>\u003C/aside>\u003Ch2 id=\"what-it-means-for-sellers-and-brands\">What It Means for Sellers and Brands\u003C/h2>\n\u003Cp>If you are pricing a new product, the category median is a starting point, not a target. The spread tells you how much room there is around it. In a narrow search such as cushion covers, your price has to sit close to everyone else's, because shoppers can compare like for like. In a wide one such as drones, price is less of a signal and features carry more weight, so the question is which part of the range you belong in.\u003C/p>\n\u003Cp>This connects to what sells at each price level. Our post on the \u003Ca href=\"/blogs/best-price-point-to-sell-on-amazon-uk-2026\">best price point to sell on Amazon\u003C/a> shows that cheaper products carry a sales label far more often, and our list of the \u003Ca href=\"/blogs/cheapest-things-on-amazon-uk-2026\">cheapest things on Amazon UK\u003C/a> looks at the bottom end of the range.\u003C/p>\n\u003Cp>A category is really a set of searches, and each search has its own middle and its own spread. One price list per category hides both, which is why the search is the better unit for pricing work.\u003C/p>\n\u003Ch2 id=\"what-it-means-for-analysts\">What It Means for Analysts\u003C/h2>\n\u003Cp>Three practical rules follow from this data. Report medians for price levels, because a mean on Amazon data is hostage to placeholder listings. Compare prices within a search, not across a category, because the category mix drives most of the difference. And set outlier rules per search, using the spread: a price far above the median is normal in a turbo trainer search and more likely a data error in a cushion cover one.\u003C/p>\n\u003Cp>For a longer guide to collecting and cleaning price data, see our \u003Ca href=\"/blogs/price-scraping-ecommerce-guide-2026\">price scraping guide for ecommerce\u003C/a>, and for turning it into a routine, \u003Ca href=\"/blogs/how-to-track-competitor-pricing-strategies\">how to track competitor pricing\u003C/a>. The \u003Ca href=\"/blogs/amazon-uk-marketplace-report-2026\">complete Amazon UK marketplace report\u003C/a> puts these price levels next to seller, rating and search data.\u003C/p>\n\u003Ch2 id=\"how-we-collected-this-data\">How We Collected This Data\u003C/h2>\n\u003Cp>For this post we used the \u003Ca href=\"/scrapers/amazon-search\">Amazon Search API\u003C/a> on its own. It read results pages 1 to 7 on amazon.co.uk for 868 keywords and captured the listed price of every product, tagged with the keyword that found it. The keyword tag is what let us group products into categories and measure the spread inside each search. Pricing is €0.00015 per call, or €0.15 per 1,000 calls, with one results page per call. You can schedule it daily, every few days, weekly or monthly, or run it on demand, and take the rows through the REST API or a CSV/Excel export. \u003Ca href=\"https://portal.scrapewise.ai/login?utm_source=scrapewise_blog&utm_medium=referral&utm_campaign=amazon_uk_2026&utm_content=average-price-amazon-uk-by-category-2026\">Make an account\u003C/a> to work out the median and spread for your own searches.\u003C/p>\n\u003Cp>What does the typical product cost in the searches you sell in, and how wide is the range? Measure it with 5 free requests, then pay as you go. \u003Ca href=\"https://portal.scrapewise.ai/login?utm_source=scrapewise_blog&utm_medium=referral&utm_campaign=amazon_uk_2026&utm_content=average-price-amazon-uk-by-category-2026\">Begin here\u003C/a>, or see \u003Ca href=\"/pricing\">pricing\u003C/a> for the per-call rates.\u003C/p>\n",{"title":10,"description":11,"badge":12,"benefits":13},"Frequently asked questions","What is the average price on Amazon UK? Answers from our Amazon UK snapshot of 23 to 24 September 2026.","FAQ",[14,17,20,23],{"title":15,"description":16},"What is the average price on Amazon UK?","The median price of a priced product was £16.99 across 193,782 priced products in our September 2026 sample. We use the median because a few placeholder prices would distort a mean.",{"title":18,"description":19},"Which Amazon UK category has the highest prices?","Toys & Games, with a median price of £28.49. Baby (£22.99) and Garden & Outdoor (£22.65) come next among the 16 categories we grouped our searches into.",{"title":21,"description":22},"Which Amazon UK category is the cheapest?","Beauty & Personal Care, with a median price of £12.68, just below Arts, Crafts & Music at £12.99. Both are full of small consumables.",{"title":24,"description":25},"How much do prices vary within one Amazon search?","It depends on the search. The dearest tenth of priced products starts 28.3x above the cheapest tenth for turbo trainers, but only 2.0x for the jigsaw 1000 search.","Average Price on Amazon UK: £16.99 Median by Category","The median price of a priced Amazon UK product is £16.99, from £12.68 in Beauty to £28.49 in Toys. Category medians and spreads. Amazon UK, Sept 2026 data.","Raivo Kartau",null,"https://www.linkedin.com/in/raivo-kartau","Founder","Scrapewise snapshot of amazon.co.uk, 23 to 24 September 2026: 197,022 products from 868 keywords, 55,660 public seller profiles from a wider 1,068-keyword pass, and 541,697 offer rows collected, 494,447 after removing repeat fetches, all gathered with the Scrapewise Amazon Search, Offers and Seller APIs. Aggregates only.","Market Intelligence",6,[36,41,46],{"slug":37,"title":38,"image":39,"date":5,"category":33,"excerpt":40},"amazon-buy-box-competition-uk-2026","Amazon Buy Box Competition: 72% of Listings With Offer Data Have One Seller","/img/news/amazon-buy-box-competition-uk-2026.png","Of Amazon UK products with offer data, 72.1% had one seller and 3.6% had 10+. Crowded listings show sales labels more often. Amazon UK, Sept 2026 data.",{"slug":42,"title":43,"image":44,"date":5,"category":33,"excerpt":45},"amazon-price-difference-between-sellers-2026","Price Gaps Between Amazon Sellers: The Dearest Offer Asks a Median 1.34x the Cheapest on Multi-Offer Products","/img/news/amazon-price-difference-between-sellers-2026.png","On Amazon UK products with competing offers, the dearest seller asks a median 1.34x the cheapest, and 1.53x in Beauty. Amazon UK, Sept 2026 data.",{"slug":47,"title":48,"image":49,"date":5,"category":33,"excerpt":50},"amazon-product-title-length-2026","Amazon UK Product Title Length: The Typical Title Runs 107 Characters","/img/news/amazon-product-title-length-2026.png","The median Amazon UK product title is 107 characters; page 1 titles are shorter at 98. Buzzwords and stale years too. Amazon UK, Sept 2026 data.",{"slug":52,"title":53},"best-price-point-to-sell-on-amazon-uk-2026","Best Price Point to Sell on Amazon UK: 54% of Priced Products Under £5 Show a Sales Label",{"slug":55,"title":56},"are-chinese-sellers-cheaper-amazon-uk-2026","Are Chinese Sellers Cheaper on Amazon UK? Same-Keyword Prices Are 3% Apart",[58,62,65,68,71,74],{"level":59,"text":60,"id":61},2,"The Data","the-data",{"level":59,"text":63,"id":64},"Which Categories Cost the Most and the Least","which-categories-cost-the-most-and-the-least",{"level":59,"text":66,"id":67},"How Wide Prices Spread Within One Search","how-wide-prices-spread-within-one-search",{"level":59,"text":69,"id":70},"What It Means for Sellers and Brands","what-it-means-for-sellers-and-brands",{"level":59,"text":72,"id":73},"What It Means for Analysts","what-it-means-for-analysts",{"level":59,"text":75,"id":76},"How We Collected This Data","how-we-collected-this-data",[78,79,80],"The median price of a priced product on Amazon UK is £16.99, across 193,782 priced products.","Toys & Games has the highest category median price at £28.49 and Beauty & Personal Care the lowest at £12.68.","For priced products overall, the dearest tenth starts 10.6x above where the cheapest tenth ends.",1790325247787]