[{"data":1,"prerenderedAt":81},["ShallowReactive",2],{"$faQS5rd5_90BE6m_qZO49UuAk4bO6gdoG9MiicOnh-Q0":3},{"title":4,"date":5,"dateModified":5,"datePublished":6,"dateModifiedISO":6,"image":7,"content":8,"faq":9,"metaTitle":26,"metaDescription":27,"author":28,"authorBio":29,"authorLinkedin":30,"authorTitle":31,"authorPhoto":29,"lastReviewed":5,"researchBasis":32,"category":33,"readingTime":34,"related":35,"prev":51,"next":54,"toc":57,"takeaways":77},"Amazon UK Sellers by Country: 55.5% of 55,660 Seller Profiles Declare a China Address","25 Sep 2026","2026-09-25","/img/news/amazon-uk-sellers-by-country-2026.png","\u003Cp>Of the 55,660 seller profiles we collected on Amazon UK, 55.5% declare a business address in China, 29.2% declare one in the United Kingdom and 4.7% in Hong Kong. We checked these public profiles in a snapshot of amazon.co.uk taken on 23 to 24 September 2026. A head count of sellers is only one measure, so we also compared listings and minimum sales volume.\u003C/p>\n\u003Caside class=\"callout callout--note\">\u003Cspan class=\"callout__label\">Note\u003C/span>\u003Cp class=\"callout__body\">How we measured: a keyword-driven sample of 868 keywords, pages 1 to 7, taken at one point in time, plus seller profiles from a wider 1,068-keyword pass. Seller country means the declared business address on the seller profile, not the place where stock is kept. Amazon's "bought in past month" labels are rounded minimums, and we capture about 11 sellers per product at most. The complete method sits in our \u003Ca href=\"/blogs/amazon-uk-marketplace-report-2026\">Amazon UK marketplace statistics 2026\u003C/a> report, and the legal side is covered in \u003Ca href=\"/blogs/is-price-scraping-legal-eu-2026\">is price scraping legal in the EU\u003C/a>.\u003C/p>\u003C/aside>\n\u003Ch2 id=\"amazon-uk-sellers-by-country-the-headline-numbers\">Amazon UK Sellers by Country: The Headline Numbers\u003C/h2>\n\u003Cp>We read the public profile page of every third-party seller we found in our Amazon UK search results. Each profile has a "Detailed Seller Information" block, and most sellers fill in a business address there. We grouped the sellers by the country in that address.\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Declared business address\u003C/th>\n\u003Cth>Sellers\u003C/th>\n\u003Cth>Share of sellers\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>China\u003C/td>\n\u003Ctd>30,882\u003C/td>\n\u003Ctd>55.5%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>United Kingdom\u003C/td>\n\u003Ctd>16,256\u003C/td>\n\u003Ctd>29.2%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Hong Kong\u003C/td>\n\u003Ctd>2,596\u003C/td>\n\u003Ctd>4.7%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>EU countries\u003C/td>\n\u003Ctd>2,148\u003C/td>\n\u003Ctd>3.9%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>United States\u003C/td>\n\u003Ctd>824\u003C/td>\n\u003Ctd>1.5%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Other countries\u003C/td>\n\u003Ctd>-\u003C/td>\n\u003Ctd>1.4%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>No address shown\u003C/td>\n\u003Ctd>2,166\u003C/td>\n\u003Ctd>3.9%\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cp>China and Hong Kong together account for 60.1% of the seller profiles. EU countries add 3.9%, about the same as the group with no address on the profile.\u003C/p>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/amazon-uk-sellers-by-country-2026-chart-1.png\" alt=\"Bar chart: 55.5% of 55,660 Amazon UK seller profiles declare a China business address, 29.2% the United Kingdom and 4.7% Hong Kong.\">\u003Cfigcaption>Scrapewise analysis of amazon.co.uk, 23-24 Sep 2026\u003C/figcaption>\u003C/figure>\n\u003Caside class=\"callout callout--tip\">\u003Cspan class=\"callout__label\">Tip\u003C/span>\u003Cp class=\"callout__body\">The country split in this chart comes from the \u003Ca href=\"/scrapers/amazon-seller\">Amazon Seller API\u003C/a>, which returns the business address a seller declares on its public profile, next to its feedback score and rating count.\u003C/p>\u003C/aside>\n\u003Cp>A declared address tells you where the business says it is registered. It does not tell you where the stock is kept or how an order travels, so read the country as a fact about the business only.\u003C/p>\n\u003Caside class=\"article__usecase-card\">\u003Cdiv class=\"article__usecase-label\">Related use case\u003C/div>\u003Ch3 class=\"article__usecase-title\">E-commerce market research\u003C/h3>\u003Cp class=\"article__usecase-blurb\">Size categories, track assortments, and monitor trends with structured data.\u003C/p>\u003Ca class=\"article__usecase-link\" href=\"/use-cases/ecommerce-market-research\">See how it works →\u003C/a>\u003C/aside>\u003Ch2 id=\"seller-counts-vs-sales-volume\">Seller Counts vs Sales Volume\u003C/h2>\n\u003Cp>Counting sellers treats a one-product shop and a shop with thousands of products the same way. To get closer to market share, we looked at listings that have exactly one seller. On those products the seller is not in doubt, so each listing can be assigned to one country group. There were 141,582 such single-seller products in our sample.\u003C/p>\n\u003Cp>For each of them we took two measures. The first is the share of listings. The second is the share of minimum monthly units, based on Amazon's own "bought in past month" label. That label is rounded down, so the unit figures are floors, not sales totals.\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Seller group\u003C/th>\n\u003Cth>Share of single-seller listings\u003C/th>\n\u003Cth>Share of minimum units\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>China\u003C/td>\n\u003Ctd>48.7%\u003C/td>\n\u003Ctd>36.4%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>United Kingdom\u003C/td>\n\u003Ctd>27.4%\u003C/td>\n\u003Ctd>31.1%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Amazon\u003C/td>\n\u003Ctd>7.5%\u003C/td>\n\u003Ctd>18.1%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Hong Kong\u003C/td>\n\u003Ctd>6.2%\u003C/td>\n\u003Ctd>6.4%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>EU countries\u003C/td>\n\u003Ctd>2.7%\u003C/td>\n\u003Ctd>2.2%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>United States\u003C/td>\n\u003Ctd>1.8%\u003C/td>\n\u003Ctd>2.4%\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/amazon-uk-sellers-by-country-2026-chart-2.png\" alt=\"Grouped bar chart: on single-seller Amazon UK listings, China-based sellers hold 48.7% of listings but 36.4% of the minimum unit volume; UK-based sellers hold 27.4% and 31.1%.\">\u003Cfigcaption>Scrapewise analysis of amazon.co.uk, 23-24 Sep 2026\u003C/figcaption>\u003C/figure>\n\u003Cp>China-based sellers hold 49% of single-seller listings but 36% of the minimum units. Their listings show lower label bands, on the whole, than the listings of other groups. UK-based sellers move the other way: 27.4% of listings and 31.1% of units. Amazon's own single-seller listings are few, 7.5%, yet they carry 18.1% of the minimum units, so each Amazon listing tends to sit in a higher label band.\u003C/p>\n\u003Cp>Hong Kong-based sellers sit close to balance, with 6.2% of listings and 6.4% of units. EU and US-based sellers are small groups on both measures.\u003C/p>\n\u003Cp>The picture changes a lot by category, and a like-for-like price test tells a different story again. We cover the category split in \u003Ca href=\"/blogs/uk-vs-chinese-sellers-amazon-by-category-2026\">UK vs Chinese sellers on Amazon by category\u003C/a>, and prices within the same search in \u003Ca href=\"/blogs/are-chinese-sellers-cheaper-amazon-uk-2026\">are Chinese sellers cheaper on Amazon\u003C/a>.\u003C/p>\n\u003Ch2 id=\"what-the-profiles-say-about-business-type\">What the Profiles Say About Business Type\u003C/h2>\n\u003Cp>Seller profiles also carry a business type field. Almost all sellers, 95.8% or 53,326 profiles, describe themselves as a privately owned business. Another 2,250 leave the field blank.\u003C/p>\n\u003Cp>The rare answers are the more interesting ones. 67 sellers say they are publicly listed and 17 say they are state-owned. Next to 55,660 profiles in total they barely register, but they do exist.\u003C/p>\n\u003Caside class=\"article__inline-cta\">\u003Cp class=\"article__inline-cta-text\">Try ScrapeWise on your own URL. \u003Cstrong>Your first 5 requests are free.\u003C/strong>\u003C/p>\u003Ca class=\"article__inline-cta-btn\" href=\"https://portal.scrapewise.ai/login\" target=\"_blank\" rel=\"noopener\">Start Free →\u003C/a>\u003C/aside>\u003Ch2 id=\"how-far-to-trust-the-country-figures\">How Far to Trust the Country Figures\u003C/h2>\n\u003Cp>Every number above comes with the same few limits.\u003C/p>\n\u003Cp>First, the address is self-declared. We record what the profile says and do not verify it. 2,166 profiles, or 3.9%, show no address at all, and we keep them as their own group instead of guessing.\u003C/p>\n\u003Cp>Second, the sample is keyword-driven. We found sellers through the products that appear in search results for everyday shopping keywords. A seller that lists only niche products outside those searches will not appear, so the shares describe the sellers a shopper meets in common searches.\u003C/p>\n\u003Cp>Third, one large account is missing from the seller file. It sits on 14,923 products in our sample, and because we have no profile for it, we left those products out of every country figure. That is a gap in the country split, not in the product counts.\u003C/p>\n\u003Cp>We do not publish names, addresses or any other details of individual sellers. Every figure in this post is an aggregate.\u003C/p>\n\u003Ch2 id=\"what-it-means-for-sellers-and-brands\">What It Means for Sellers and Brands\u003C/h2>\n\u003Cp>Seller country is useful context, but it is a poor shortcut for competition. A shop with one listing and a shop with thousands count the same in a seller tally. A few practical points follow from the numbers above.\u003C/p>\n\u003Cul>\n\u003Cli>Look at listings and units as well as seller counts. A seller count favours groups with many small shops. The single-seller listing share and the unit share are closer to the competition a brand meets.\u003C/li>\n\u003Cli>Check your own categories. The seller mix in toys, beauty or electronics differs a lot from the marketplace total.\u003C/li>\n\u003Cli>Treat addresses as declared. The address is what the seller states to Amazon. It says nothing about product quality, stock location or delivery speed.\u003C/li>\n\u003Cli>Keep an eye on Amazon. It holds 7.5% of single-seller listings but 18.1% of the minimum units, so in a niche where it sells, it can be a large competitor with few listings.\u003C/li>\n\u003C/ul>\n\u003Cp>If you source abroad or compete with sellers who do, costs can move with trade rules. Our guide to \u003Ca href=\"/blogs/ecommerce-price-intelligence-tariffs-2026\">e-commerce price intelligence in the tariff era\u003C/a> covers how to track that. For the wider question of collecting marketplace data, see \u003Ca href=\"/blogs/scraping-amazon-ebay-marketplace-data-2026\">scraping Amazon and eBay marketplace data\u003C/a>.\u003C/p>\n\u003Ch2 id=\"how-we-collected-this-data\">How We Collected This Data\u003C/h2>\n\u003Cp>The data in this post came from three Scrapewise data APIs run on amazon.co.uk. The \u003Ca href=\"/scrapers/amazon-search\">Amazon Search API\u003C/a> covered 868 keywords, pages 1 to 7, and returned each product's price, rating, review count and "bought in past month" label. The \u003Ca href=\"/scrapers/amazon-offers\">Amazon Offers API\u003C/a> returned the sellers on each product, which told us which listings have exactly one seller and whether Amazon is that seller. The \u003Ca href=\"/scrapers/amazon-seller\">Amazon Seller API\u003C/a> returned each seller's public profile, including the declared business address and business type; we publish only aggregates. All three are priced the same: €0.00015 per call, which is €0.15 per 1,000 calls. Runs can be scheduled daily, every few days, weekly or monthly, or on demand, and the rows arrive through the REST API or as a CSV/Excel export. To build the same country table for your own categories, \u003Ca href=\"https://portal.scrapewise.ai/login?utm_source=scrapewise_blog&utm_medium=referral&utm_campaign=amazon_uk_2026&utm_content=amazon-uk-sellers-by-country-2026\">create an account\u003C/a>.\u003C/p>\n\u003Cp>The full study, with every finding and the method, is in the \u003Ca href=\"/blogs/amazon-uk-marketplace-report-2026\">Amazon UK Marketplace Report 2026\u003C/a>.\u003C/p>\n\u003Cp>Curious where the sellers in your own niche are based? Your first 5 free requests are enough to test it on a few seller profiles. \u003Ca href=\"https://portal.scrapewise.ai/login?utm_source=scrapewise_blog&utm_medium=referral&utm_campaign=amazon_uk_2026&utm_content=amazon-uk-sellers-by-country-2026\">Open a Scrapewise account\u003C/a>, and check \u003Ca href=\"/pricing\">pricing\u003C/a> for what larger runs cost.\u003C/p>\n",{"title":10,"description":11,"badge":12,"benefits":13},"Frequently asked questions","Where are Amazon UK sellers based? Answers from our Amazon UK snapshot of 23 to 24 September 2026.","FAQ",[14,17,20,23],{"title":15,"description":16},"Which countries do Amazon UK sellers come from?","In our snapshot, 55.5% of 55,660 seller profiles declare a China business address, 29.2% the United Kingdom and 4.7% Hong Kong. EU countries account for 3.9% and the United States for 1.5%.",{"title":18,"description":19},"How many Chinese sellers are on Amazon UK?","We counted 30,882 seller profiles with a declared China address, out of 55,660 profiles we collected. That count covers sellers found through 1,068 shopping keywords, so it is a sample, not a census.",{"title":21,"description":22},"Do China-based sellers have most of the sales on Amazon UK?","Not by our measure. On single-seller listings, China-based sellers hold 48.7% of listings but 36.4% of the minimum unit volume, based on Amazon's rounded bought in past month labels.",{"title":24,"description":25},"Does a seller's country tell you where the stock ships from?","No. We use the business address the seller declares on its profile. Stock can sit in a UK warehouse, including Amazon's own, whatever the declared address.","Amazon UK Sellers by Country: 2026 Data on 55,660 Sellers","55.5% of 55,660 Amazon UK seller profiles declare a China address and 29.2% a UK one. Listings and sales volume by country. Amazon UK, Sept 2026 data.","Raivo Kartau",null,"https://www.linkedin.com/in/raivo-kartau","Founder","Scrapewise snapshot of amazon.co.uk, 23 to 24 September 2026: 197,022 products from 868 keywords, 55,660 public seller profiles from a wider 1,068-keyword pass, and 541,697 offer rows collected, 494,447 after removing repeat fetches (offer data for 196,376 of the products), all gathered with the Scrapewise Amazon Search, Offers and Seller APIs. Aggregates only.","Market Intelligence",6,[36,41,46],{"slug":37,"title":38,"image":39,"date":5,"category":33,"excerpt":40},"amazon-buy-box-competition-uk-2026","Amazon Buy Box Competition: 72% of Listings With Offer Data Have One Seller","/img/news/amazon-buy-box-competition-uk-2026.png","Of Amazon UK products with offer data, 72.1% had one seller and 3.6% had 10+. Crowded listings show sales labels more often. Amazon UK, Sept 2026 data.",{"slug":42,"title":43,"image":44,"date":5,"category":33,"excerpt":45},"amazon-price-difference-between-sellers-2026","Price Gaps Between Amazon Sellers: The Dearest Offer Asks a Median 1.34x the Cheapest on Multi-Offer Products","/img/news/amazon-price-difference-between-sellers-2026.png","On Amazon UK products with competing offers, the dearest seller asks a median 1.34x the cheapest, and 1.53x in Beauty. Amazon UK, Sept 2026 data.",{"slug":47,"title":48,"image":49,"date":5,"category":33,"excerpt":50},"amazon-product-title-length-2026","Amazon UK Product Title Length: The Typical Title Runs 107 Characters","/img/news/amazon-product-title-length-2026.png","The median Amazon UK product title is 107 characters; page 1 titles are shorter at 98. Buzzwords and stale years too. Amazon UK, Sept 2026 data.",{"slug":52,"title":53},"amazon-uk-toy-market-2026","The Amazon UK Toy Market: LEGO, Model Kits and a £28.49 Median Price",{"slug":55,"title":56},"amazon-uk-sellers-by-city-postcode-2026","Amazon Sellers in the UK by City: 4.5% of UK-Address Sellers Are in the M (Manchester) Postcode Area",[58,62,65,68,71,74],{"level":59,"text":60,"id":61},2,"Amazon UK Sellers by Country: The Headline Numbers","amazon-uk-sellers-by-country-the-headline-numbers",{"level":59,"text":63,"id":64},"Seller Counts vs Sales Volume","seller-counts-vs-sales-volume",{"level":59,"text":66,"id":67},"What the Profiles Say About Business Type","what-the-profiles-say-about-business-type",{"level":59,"text":69,"id":70},"How Far to Trust the Country Figures","how-far-to-trust-the-country-figures",{"level":59,"text":72,"id":73},"What It Means for Sellers and Brands","what-it-means-for-sellers-and-brands",{"level":59,"text":75,"id":76},"How We Collected This Data","how-we-collected-this-data",[78,79,80],"55.5% of 55,660 Amazon UK seller profiles declare a China business address and 29.2% a UK address.","On single-seller listings, China-based sellers hold 48.7% of listings but 36.4% of the minimum unit volume.","UK-based sellers hold 27.4% of single-seller listings and 31.1% of the minimum unit volume.",1790325247784]