[{"data":1,"prerenderedAt":84},["ShallowReactive",2],{"$fSJaCTfQI_sTr43b3ZCO8O57AuQ6mrsyyS_2K0JSmRcw":3},{"title":4,"date":5,"dateModified":5,"datePublished":6,"dateModifiedISO":6,"image":7,"content":8,"faq":9,"metaTitle":26,"metaDescription":27,"author":28,"authorBio":29,"authorLinkedin":30,"authorTitle":31,"authorPhoto":29,"lastReviewed":5,"researchBasis":32,"category":33,"readingTime":34,"related":35,"prev":51,"next":54,"toc":57,"takeaways":80},"The Amazon UK Beauty Market in Numbers: 58% of Beauty Products Show a Sales Label","25 Sep 2026","2026-09-25","/img/news/amazon-uk-beauty-market-2026.png","\u003Cp>The Amazon UK beauty market is the busiest category in our data: 58% of beauty products show a "bought in past month" label, against 36.6% across the whole sample, and beauty products sold at least 6.7 million units a month between them. We checked beauty products in a snapshot of amazon.co.uk taken on 23 to 24 September 2026.\u003C/p>\n\u003Caside class=\"callout callout--note\">\u003Cspan class=\"callout__label\">Note\u003C/span>\u003Cp class=\"callout__body\">How we measured: a keyword-driven sample of 868 keywords, pages 1 to 7, taken at one point in time. Seller country means the declared business address on the seller profile. Amazon's "bought in past month" labels are rounded minimums, and we capture about 11 sellers per product at most. Full method in the \u003Ca href=\"/blogs/amazon-uk-marketplace-report-2026\">Amazon UK Marketplace Report 2026\u003C/a>. For the legal side, see \u003Ca href=\"/blogs/is-price-scraping-legal-eu-2026\">is price scraping legal in the EU\u003C/a>.\u003C/p>\u003C/aside>\n\u003Ch2 id=\"the-data\">The Data\u003C/h2>\n\u003Cp>The table puts beauty next to the whole sample of 197,022 products.\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Measure\u003C/th>\n\u003Cth>Beauty\u003C/th>\n\u003Cth>Whole sample\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>Median price (priced products)\u003C/td>\n\u003Ctd>£12.68\u003C/td>\n\u003Ctd>£16.99\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Share with a sales label\u003C/td>\n\u003Ctd>58%\u003C/td>\n\u003Ctd>36.6%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Share labelled 1K+ bought\u003C/td>\n\u003Ctd>11.4%\u003C/td>\n\u003Ctd>3.6%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Priced products ending in .99\u003C/td>\n\u003Ctd>36.8%\u003C/td>\n\u003Ctd>49.5%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Priced products ending in .00\u003C/td>\n\u003Ctd>11%\u003C/td>\n\u003Ctd>5.2%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Amazon among the sellers\u003C/td>\n\u003Ctd>25.8%\u003C/td>\n\u003Ctd>17.2%\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Units a month, at least\u003C/td>\n\u003Ctd>6.7 million\u003C/td>\n\u003Ctd>29.5 million\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/amazon-uk-beauty-market-2026-chart-1.png\" alt=\"Four bar charts: Beauty & Personal Care has a median price of £12.68 against £16.99 overall; 58% show a sales label against 36.6%, 36.8% of prices end in .99 against 49.5%, and Amazon sells on 25.8% against 17.2%.\">\u003Cfigcaption>Scrapewise analysis of amazon.co.uk, 23-24 Sep 2026\u003C/figcaption>\u003C/figure>\n\u003Caside class=\"callout callout--tip\">\u003Cspan class=\"callout__label\">Tip\u003C/span>\u003Cp class=\"callout__body\">The prices and sales labels in this chart come from the \u003Ca href=\"/scrapers/amazon-search\">Amazon Search API\u003C/a>, and the share of products where Amazon is a seller comes from the \u003Ca href=\"/scrapers/amazon-offers\">Amazon Offers API\u003C/a>, which lists every seller on a product page.\u003C/p>\u003C/aside>\n\u003Cp>Beauty here means the beauty and personal care keywords in our search list: skincare, hair care, deodorant, body care and similar. It is a sample of the category, not every beauty product on Amazon.\u003C/p>\n\u003Cp>Beauty sets four records among our 16 categories. It has the lowest median price and the highest share of products with a sales label. It also has the lowest share of prices ending in .99, and Amazon sells in it more often than in any other category.\u003C/p>\n\u003Caside class=\"article__usecase-card\">\u003Cdiv class=\"article__usecase-label\">Related use case\u003C/div>\u003Ch3 class=\"article__usecase-title\">E-commerce market research\u003C/h3>\u003Cp class=\"article__usecase-blurb\">Size categories, track assortments, and monitor trends with structured data.\u003C/p>\u003Ca class=\"article__usecase-link\" href=\"/use-cases/ecommerce-market-research\">See how it works →\u003C/a>\u003C/aside>\u003Ch2 id=\"low-prices-frequent-sales\">Low Prices, Frequent Sales\u003C/h2>\n\u003Cp>Beauty products are cheap and they sell often. The median beauty product costs £12.68, against £16.99 across every priced product. At the top of the label ladder, 11.4% of beauty products show a "1K+ bought" label, against 3.6% across the sample.\u003C/p>\n\u003Cp>Unit floors point the same way. Beauty products sold at least 6.7 million units a month in our sample, the most of any category, out of at least 29.5 million units a month for the whole sample. Both numbers are lower bounds, built from Amazon's rounded labels.\u003C/p>\n\u003Cp>The biggest beauty searches by that floor:\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Keyword\u003C/th>\n\u003Cth>Units a month, at least\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\u003Ctr>\n\u003Ctd>face moisturiser\u003C/td>\n\u003Ctd>427,000\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>shampoo\u003C/td>\n\u003Ctd>355,000\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>deodorant\u003C/td>\n\u003Ctd>348,000\u003C/td>\n\u003C/tr>\n\u003C/tbody>\u003C/table>\n\u003Cp>Labels are close to standard here: 95.9% of shampoo products carry one. A bottle of shampoo does not last long, and that likely helps so many listings reach the label. For how beauty compares with every other category on units, see our post on \u003Ca href=\"/blogs/best-selling-categories-amazon-uk-2026\">best selling categories on Amazon UK\u003C/a>.\u003C/p>\n\u003Cfigure class=\"article-figure\">\u003Cimg src=\"/img/news/amazon-uk-beauty-market-2026-chart-2.png\" alt=\"Bar chart: face moisturiser leads Beauty keywords with at least 427k units a month, then shampoo (355k) and deodorant (348k).\">\u003Cfigcaption>Scrapewise analysis of amazon.co.uk, 23-24 Sep 2026\u003C/figcaption>\u003C/figure>\n\u003Ch2 id=\"beauty-mostly-skips-the-99-habit\">Beauty Mostly Skips the .99 Habit\u003C/h2>\n\u003Cp>Across the whole sample, half of all priced products end in .99. Beauty is the least charm-priced category we measured: 36.8% of priced beauty products end in .99. Shampoo and deodorant sit at 9.9% each, which is as close as either gets to a .99.\u003C/p>\n\u003Cp>Beauty makes up the gap with round prices. 11% of priced beauty products end in .00, against 5.2% across the sample. Brand-led pricing, gift sets and multibuy offers are likely reasons. The wider pattern, and how Amazon itself prices, is in our post on \u003Ca href=\"/blogs/amazon-uk-charm-pricing-99-endings-2026\">psychological pricing on Amazon\u003C/a>.\u003C/p>\n\u003Caside class=\"article__inline-cta\">\u003Cp class=\"article__inline-cta-text\">Try ScrapeWise on your own URL. \u003Cstrong>Your first 5 requests are free.\u003C/strong>\u003C/p>\u003Ca class=\"article__inline-cta-btn\" href=\"https://portal.scrapewise.ai/login\" target=\"_blank\" rel=\"noopener\">Start Free →\u003C/a>\u003C/aside>\u003Ch2 id=\"ratings-and-competition\">Ratings and Competition\u003C/h2>\n\u003Cp>Beauty keywords split sharply on ratings. Every rated hair oil listing we saw scored 4 stars or more. Among rated teeth whitening kits, 57.0% did, a result that probably does not go on the box. A shopper sees the same star widget on both, so a single figure for the category hides a lot.\u003C/p>\n\u003Cp>Beauty listings are also crowded. On products with offer data, body lotion has a mean of 5.83 sellers per listing and sunscreen 5.78. Across the whole sample the mean is 2.01 sellers per product with offer data. Several sellers on one listing usually means a branded product that many retailers stock. Private-label goods tend to have one seller each.\u003C/p>\n\u003Cp>Amazon is part of that crowd. It is among the sellers on 25.8% of beauty products, against 17.2% across the sample, the highest share of any category. Our post on \u003Ca href=\"/blogs/does-amazon-compete-with-its-sellers-uk-2026\">whether Amazon competes with its own sellers\u003C/a> looks at where else it shows up.\u003C/p>\n\u003Ch2 id=\"who-sells-beauty-on-amazon-uk\">Who Sells Beauty on Amazon UK\u003C/h2>\n\u003Cp>The seller mix in beauty is unlike the rest of the site. Among sellers whose main category is beauty, 49.4% declare a UK business address and 28.8% a China address. Across every seller profile in our data, 55.5% declare a China address and 29.2% a UK one. Beauty is one of only two categories where UK-based sellers outnumber China-based sellers.\u003C/p>\n\u003Cp>Country here means the address on the seller profile. It says where a business is registered, not where a product was made. A UK-based reseller can sell imported goods, and a China-based seller can hold stock in a UK warehouse.\u003C/p>\n\u003Ch2 id=\"what-it-means-for-sellers-and-brands\">What It Means for Sellers and Brands\u003C/h2>\n\u003Cp>\u003Cstrong>Beauty rewards repeat purchase.\u003C/strong> A high label share and a low median price suggest that much of the volume comes from shoppers who come back. Pack sizes, subscriptions and bundles matter more here than in most categories.\u003C/p>\n\u003Cp>Expect company on your listing. With several sellers on many branded products, and Amazon among the sellers on 25.8% of beauty products, a brand's own offer competes with resellers on price and delivery. Brands should know who else is on their listings and at what price. Our guides to \u003Ca href=\"/blogs/map-monitoring-brand-protection-ecommerce-2026\">MAP monitoring and brand protection\u003C/a> and to \u003Ca href=\"/blogs/gray-market-monitoring-pharma-beauty-auto-parts-2026\">grey market monitoring in beauty\u003C/a> cover the watch routine.\u003C/p>\n\u003Cp>Do not copy .99 pricing by reflex. Most priced beauty products in our sample do not end in .99.\u003C/p>\n\u003Cp>Pick launches at keyword level. Face moisturiser, shampoo and deodorant each move hundreds of thousands of units a month at the floor, but each has its own price level, seller count and rating pattern. A category-wide view will not tell you which one fits your product and margin.\u003C/p>\n\u003Cp>Look past the category figure. Hair oil and teeth whitening kits sit in the same category and live in different worlds on ratings. The same goes for price: a deodorant and a face moisturiser both count as beauty.\u003C/p>\n\u003Cp>For the same numbers across every category, see our \u003Ca href=\"/blogs/amazon-uk-marketplace-report-2026\">Amazon UK marketplace statistics\u003C/a> report.\u003C/p>\n\u003Ch2 id=\"how-we-collected-this-data\">How We Collected This Data\u003C/h2>\n\u003Cp>The beauty numbers needed the full Scrapewise Amazon chain. The \u003Ca href=\"/scrapers/amazon-search\">Amazon Search API\u003C/a> read the beauty searches among our 868 amazon.co.uk keywords, seven pages deep, and returned each product's price, rating, review count and "bought in past month" label. The \u003Ca href=\"/scrapers/amazon-offers\">Amazon Offers API\u003C/a> returned the sellers on each product, which gave us sellers per listing and whether Amazon was one of them. The \u003Ca href=\"/scrapers/amazon-seller\">Amazon Seller API\u003C/a> returned each seller's declared business address; we publish only aggregates.\u003C/p>\n\u003Cp>Each costs €0.00015 per call, or €0.15 per 1,000 calls, and keeps a price history, so you see what changed after each scheduled run. \u003Ca href=\"https://portal.scrapewise.ai/login?utm_source=scrapewise_blog&utm_medium=referral&utm_campaign=amazon_uk_2026&utm_content=amazon-uk-beauty-market-2026\">Create an account\u003C/a> to run them on your own beauty searches.\u003C/p>\n\u003Cp>Selling or tracking a beauty brand on Amazon UK? Your first 5 free requests cost nothing, and after that you pay only for what you run. \u003Ca href=\"https://portal.scrapewise.ai/login?utm_source=scrapewise_blog&utm_medium=referral&utm_campaign=amazon_uk_2026&utm_content=amazon-uk-beauty-market-2026\">Sign up here\u003C/a> or compare \u003Ca href=\"/pricing\">pricing\u003C/a>.\u003C/p>\n",{"title":10,"description":11,"badge":12,"benefits":13},"Frequently asked questions","How big is the Amazon UK beauty market? Answers from our Amazon UK snapshot of 23 to 24 September 2026.","FAQ",[14,17,20,23],{"title":15,"description":16},"How big is the Amazon UK beauty market?","Beauty products in our sample sold at least 6.7 million units a month, the most of any category. That is a lower bound built from Amazon's rounded 'bought in past month' labels, out of at least 29.5 million units a month across the sample.",{"title":18,"description":19},"What is the typical price of a beauty product on Amazon UK?","The median beauty product costs £12.68, the lowest median of any category, against £16.99 across every priced product. Only 36.8% of priced beauty products end in .99, against half of priced products overall.",{"title":21,"description":22},"Does Amazon sell beauty products itself?","Yes, often. Amazon is among the sellers on 25.8% of beauty products, the highest share of any category, against 17.2% across the whole sample.",{"title":24,"description":25},"Who sells beauty products on Amazon UK?","Among sellers whose main category is beauty, 49.4% declare a UK business address and 28.8% a China address. Across every seller profile, 55.5% declare a China address. Country means the declared business address, not where products are made.","Amazon UK Beauty Market 2026: Prices, Sellers, Sales","58% of beauty products show a 'bought in past month' label, the most of any category; median price £12.68. Amazon UK, Sept 2026 data.","Raivo Kartau",null,"https://www.linkedin.com/in/raivo-kartau","Founder","Scrapewise snapshot of amazon.co.uk, 23 to 24 September 2026: 197,022 products from 868 keywords, 55,660 public seller profiles from a wider 1,068-keyword pass, and 541,697 offer rows collected, 494,447 after removing repeat fetches, all gathered with the Scrapewise Amazon Search, Offers and Seller APIs. Aggregates only.","Market Intelligence",6,[36,41,46],{"slug":37,"title":38,"image":39,"date":5,"category":33,"excerpt":40},"amazon-buy-box-competition-uk-2026","Amazon Buy Box Competition: 72% of Listings With Offer Data Have One Seller","/img/news/amazon-buy-box-competition-uk-2026.png","Of Amazon UK products with offer data, 72.1% had one seller and 3.6% had 10+. Crowded listings show sales labels more often. Amazon UK, Sept 2026 data.",{"slug":42,"title":43,"image":44,"date":5,"category":33,"excerpt":45},"amazon-price-difference-between-sellers-2026","Price Gaps Between Amazon Sellers: The Dearest Offer Asks a Median 1.34x the Cheapest on Multi-Offer Products","/img/news/amazon-price-difference-between-sellers-2026.png","On Amazon UK products with competing offers, the dearest seller asks a median 1.34x the cheapest, and 1.53x in Beauty. Amazon UK, Sept 2026 data.",{"slug":47,"title":48,"image":49,"date":5,"category":33,"excerpt":50},"amazon-product-title-length-2026","Amazon UK Product Title Length: The Typical Title Runs 107 Characters","/img/news/amazon-product-title-length-2026.png","The median Amazon UK product title is 107 characters; page 1 titles are shorter at 98. Buzzwords and stale years too. Amazon UK, Sept 2026 data.",{"slug":52,"title":53},"amazon-uk-charm-pricing-99-endings-2026","Charm Pricing on Amazon UK: 49.5% of Priced Products End in .99",{"slug":55,"title":56},"amazon-sponsored-products-price-uk-2026","Amazon Sponsored Listings Typically Cost 41% More Than Organic Results in the Same Search",[58,62,65,68,71,74,77],{"level":59,"text":60,"id":61},2,"The Data","the-data",{"level":59,"text":63,"id":64},"Low Prices, Frequent Sales","low-prices-frequent-sales",{"level":59,"text":66,"id":67},"Beauty Mostly Skips the .99 Habit","beauty-mostly-skips-the-99-habit",{"level":59,"text":69,"id":70},"Ratings and Competition","ratings-and-competition",{"level":59,"text":72,"id":73},"Who Sells Beauty on Amazon UK","who-sells-beauty-on-amazon-uk",{"level":59,"text":75,"id":76},"What It Means for Sellers and Brands","what-it-means-for-sellers-and-brands",{"level":59,"text":78,"id":79},"How We Collected This Data","how-we-collected-this-data",[81,82,83],"58% of beauty products show a 'bought in past month' label, the highest share of any category, against 36.6% across the whole sample.","Beauty products have a median price of £12.68, the lowest of any category, and 36.8% of priced beauty products end in .99.","Amazon is among the sellers on 25.8% of beauty products, against 17.2% across the whole sample.",1790325247780]